舖家: 舖仔事頭
舖家，睇舖人，間舖事頭、老闆、話事人。大舖通常改叫大班、經理。
英文有謂shopkeeper或shop keeper，專指舖家。然而畀人誤用為售貨員。
舖家睇住間舖，無論係檔仔，定係得連鎖店特許經營。舖家乜都要睇全舖，行業五花八門，雜貨，肉檯，書局，賣花，報紙檔，賣古董，諸如此類。
日常要對人客，收錢找錢、包裝、答問。會問客要啲乜，有乜要求，推薦合適貨品畀客。埋數，點貨都係日常。
鄉村地方，好多時農閒時兼開舖，有啲賣返自家製品。
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