強弱危機分析(英文:SWOT analysis / SWOT matrix)係喺管理學上用嘅一種策略思考方法。呢種分析重點在於思考四樣嘢:
SO、ST、WO、WT策略係SWOT分析(Strengths, Weaknesses, Opportunities, Threats)嘅進一步應用,用嚟訂定企業戰略。呢四種策略分別對應到企業內外嘅環境嘅唔同組合,目的係達到企業目標。以下係各策略嘅解釋:
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