Mtv

The channel wis launched on August 1, 1981, an oreeginally aired music videos as guided bi telly personalities kent as "video jockeys" (VJs). At first, MTV's main target demographic wis young adults, but today it is primarily teenagers, parteecularly heich schuil an college students.

MTV
Launched	August 1, 1981; 42 years ago (1981-08-01)
Ained bi	Viacom
Pictur format	1080i HDTV (dounscaled tae letterboxed 480i for the SDTV feed)
Kintra	Unitit States
Leid	Inglis
Heidquarters	One Astor Plaza, Times Square, Manhattan, New York Ceety
Umwhile cried	Music Television (1981–2010)
Wabsteid	mtv.com
Availability
Satellite
DirecTV	Channel 331 (HD) Channel 1331 (VOD)
Dish Network	Channel 160 (HD)
Cable
Available on maist cable providers	Channel slots vary on each service
IPTV
Verizon Fios	Channel 210 (SD) Channel 710 (HD)
AT&T U-verse	Channel 502 (SD) Channel 1502 (HD)
Streamin media
Philo	Internet Protocol television

Since its inception, MTV haes toned doun its music video programming significantly, an its programming now consists mainly o original reality, comedy an drama programming an some off-network syndicated programs an films, wi limited music video programmin in off-peak time periods. MTV had struggled wi the secular decline o music-related subscription-based media. Its ratings had been said tae be failin systematically, as younger viewers increasingly shift towards ither media platforms, wi yearly ratings drops as high as 29%; thus there wis doubt o the lasting relevance o MTV towards young audiences. In April 2016, then-appointed MTV president Sean Atkins announced plans tae restore music programming tae the channel. Under current MTV president Chris McCarthy, reality programming haes once again acome prominent.

MTV haes spawned numerous sister channels in the U.S. an affiliated channels internationally, some o which hae gone independent, wi approximately 90.6 million American households in the Unitit States receivin the channel as o January 2016.