YouTuber(粵拼:ju1 tup1 baa4)指喺影片分享網站 YouTube 嘅人,廣義係指任何喺 YouTube 上載原創影片嘅人,狹義指喺 YouTube 上載影片當職業賺錢嘅人,通常係指狹義。又叫 content creator(內容創作人)。YouTuber 嘅稱呼通常唔會用於只係將 YouTube 當社交媒體分享個人生活嘅人,亦都唔會用於公司機構嘅官方頻道。另外,雖然官方頻道製作嘅影片有資源上嘅優勢,可以整多好多嘅片,但係普通人整嘅片更受歡迎:10–11。熱門嘅頻道會佔據絕大多數嘅觀看次數。
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