广告(英语:advertising或advertizing),从狭义上讲是一种市场营销行为,用于劝说阅听人,通常以引发产品购买,即商业广告。另一方面从广义上认识广告,渠是一切为了沟通信息、促进认识个广告传播活动,无论是否具有作用拉商业领域,是否将营利作为运作目标,只要具备广告个基本特征,都是广告活动,如为增加政治或意识上个支持,例如竞选广告搭公益广告。每则广告由讯息搭传递讯息个媒介构成。
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