kashimaantlers.png

The logo of a Japanese football (soccer) club of Kashima Antlers.

http://www.so-net.ne.jp/antlers/index.html

Kashima Antlers

It is necessary to use the whole logo

Yes

To identify the organisation and its representative teams. Though this image is subject to copyright, its use is covered by the U.S. fair use laws because:

1. It is a logo a sports team.
2. It does not limit the copyright owner's rights.
3. It is a low-resolution image.
4. This image is a low-resolution image of the logo of the organization
5. the logo is only being used for informational purposes;
6. its inclusion in the article adds significantly to the article because it is the primary means of identifying the subject of this article.

Not replaceable; logos are always presumed non-free.