Da'wah is the process of spreading Islam.
The purpose of da'wah is to invite people to Islam and spread knowledge about Islam to them. The Prophet Muhammad did da'wah by sending letters to non-Muslim rulers inviting and teaching them about Islam.
The importance of da'wah has been given importance many times in the Qur'an:
And who is better in speech than him who prayeth unto his Lord and doeth right, and saith: Lo! I am of those who are muslims (surrender unto Him).
— Quran, Sura 41 (Fussilat), ayah 33
Ye are the best community that hath been raised up for mankind. Ye enjoin right conduct and forbid indecency; and ye believe in Allah. And if the People of the Scripture had believed it had been better for them. Some of them are believers; but most of them are evil-livers.
— Quran, Sura 3 (Al-Imran), ayah 110
And there may spring from you a nation who invite to goodness, and enjoin right conduct and forbid indecency. Such are they who are successful.
— Quran, Sura 3 (Al-Imran), ayah 104
Call unto the way of thy Lord with wisdom and fair exhortation, and reason with them in the better way. Lo! thy Lord is Best Aware of him who strayeth from His way, and He is Best Aware of those who go aright.
— Quran, Sura 16 (An-Nahl), ayah 125
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