Suretone Records is an American record label established in 2006 as a joint venture by Jordan Schur, former CEO of Geffen Records, and Interscope Records, to release alternative rock music.
Several high-profile bands such as Weezer, The Cure, Rooney, New Found Glory and Angels and Airwaves remained on Geffen and carried the Suretone imprint.
Suretone Records | |
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Parent company |
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Founded | 2006 |
Founder | Jordan Schur |
Distributor(s) | Interscope Geffen A&M (United States) Polydor Records (United Kingdom) ADA (Relaunch) |
Genre | Alternative rock, emo, rap rock, metal |
Country of origin | United States |
Location | Los Angeles, California |
Official website | suretone |
The label shut down in 2010 after the failures of albums by Chris Cornell and Shwayze. In 2016, the Suretone label returned with distribution through the Alternative Distribution Alliance.
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