Levi Strauss

His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California.

Levi Strauss
Born	Löb Strauß (1829-02-26)February 26, 1829 Buttenheim, Kingdom of Bavaria, German Confederation
Died	September 26, 1902(1902-09-26) (aged 73) San Francisco, California, U.S.
Nationality	German-American
Citizenship	German Confederation (1829–1853) United States (1853–1902)
Occupation	Businessman
Known for	Founding the first company to manufacture riveted blue jeans Founder of the Levi Strauss & Co.

 

Levi Strauss was born to a Jewish family in Buttenheim on February 26, 1829, in the Franconia region of the Kingdom of Bavaria in the German Confederation. He was the son of Hirsch Strauss and his second wife Rebecca Strauss (née Haas).

In 1847, aged 18, Strauss travelled with his mother and two sisters to the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co., at 108 Liberty Street in Manhattan. After arriving in New York, Strauss worked as an itinerant peddler of goods from his brother's store: kettles, blankets and sewing goods.

Levi's sister Fanny and her husband David Stern moved to St. Louis, Missouri, while Levi went to live in Louisville, Kentucky, and sold his brothers' supplies there. Levi became an American citizen in January 1853.

The family decided to open a West Coast branch of their dry goods business in San Francisco, which was the commercial hub of the California Gold Rush. Levi was chosen to represent them, and he took steamships for San Francisco via Panama, where he arrived in early March 1854 and joined his sister's family.

Strauss opened his wholesale business as Levi Strauss & Co. and imported fine dry goods from his brothers in New York, including clothing, bedding, combs, purses, and handkerchiefs. He made tents and later jeans while he lived with Fanny's growing family. Tailor Jacob W. Davis of Reno, Nevada was one of his customers; in 1871, having invented a way to strengthen work pants using rivets, he went into business with Strauss to mass-produce them. The next year, Davis asked Strauss to help him apply for a patent, and the patent (one-half assigned to Levi Strauss & Co.) was issued in 1873.

Levi Strauss was never married, and died on September 26, 1902, in San Francisco. His estate was worth about $30 million (equivalent to $855 million in 2023). Levi's nephew Sigmund Stern's only child, Elise Fanny Stern, married Walter A. Haas, the son of Abraham Haas, whose descendants are the current owners of Levi Strauss & Co.

Levi Strauss, a member of the Reform branch of Judaism, helped establish Congregation Emanu-El, the first Jewish synagogue in the city of San Francisco. He also gave money to several charities, including special funds for orphans. The Levi Strauss Foundation started with an 1897 donation to the University of California, Berkeley, that provided the funds for 28 scholarships.

The Levi Strauss museum is located in the 1687 house where Strauss was born Buttenheim, Germany. There is also a visitors center at Levi Strauss & Co. headquarters in San Francisco, which features historical exhibits.

In 1994, he was inducted into the Hall of Great Westerners of the National Cowboy & Western Heritage Museum.