Ịmata Ihe N'uche

Ọ bụ akụkụ nke omume ndị ahịa, ma bụrụ akụkụ bụ isi nke nyocha ahịa na nzikọrịta ozi ahịa .

Na ahịa, "n'elu-nke-uche" na-ezo aka a ika ma ọ bụ kpọmkwem ngwaahịa ịbụ ndị mbụ n'uche ndị ahịa mgbe ha na-eche banyere otu ụlọ ọrụ ma ọ bụ udi.

A na-akọwa mmata n'elu nke uche na Marketing Metrics : "Akara mbụ nke na-abata n'uche mgbe a jụrụ onye ahịa ajụjụ na-enweghị atụ banyere otu ụdị. Enwere ike ịlele pasent nke ndị ahịa nke akara aka nyere n'elu uche."

A kọwakwara TOMA dị ka "pasent nke ndị zara ajụjụ bụ ndị, na-enweghị mkpali, na-ebu ụzọ kpọọ otu ụdị ma ọ bụ ngwaahịa mgbe a gwara ha ka ha depụta mgbasa ozi niile ha na-echeta na ha hụrụ n'ụdị ngwaahịa izugbe n'ime ụbọchị 30 gara aga."

N'ọkwa ahịa, a na-akọwakarị mmata n'elu dị ka aha aha "nke kacha echeta" ma ọ bụ "kachasị icheta".

Mmata n'elu nke uche bụ ụdị pụrụ iche nke mmata ika . A na-atụkarị mmata nke uche site n'ịjụ ndị na-azụ ahịa ajụjụ ghe oghe gbasara ika na-ebu ụzọ na-abata n'uche n'ụdị otu, dị ka ụlọ oriri na ọṅụṅụ ngwa ngwa (McDonald's). Ndị na-eme nchọpụta ahịa na-enwe ike iwere data a ma gbanwee ya ka ọ bụrụ pasenti iji chọpụta onye na-eduga n'ụzọ na mmata nke uche. Companieslọ ọrụ na-anwa iwulite na ịbawanye mmata ika na-eji usoro azụmaahịa dijitalụ dị ka search engine optimization (SEO), search engine marketing (SEM), mgbasa ozi mgbasa ozi (SMM), ahịa ọdịnaya, na ndị ọzọ.

N'ime nyocha nke ihe fọrọ nke nta ka ọ bụrụ ndị isi ahịa ahịa 200, 50% zara na ha hụrụ metric "top-of- mind" bara uru nke ukwuu.

• Kekọrịta uche
• Nkwalite
• Mmata ika
• Omume ndị ahịa

Larson (1989). Persuasion. Reception and Responsibility. Fifth Edition.. Wadsworth Publishing Company. ISBN 0-534-10134-8.