adidas

I just saw how the pronunciation suggestion here ("AH-dee-DAHS") leads to so many weird tries all around the non-German speaking world ^^

It's more like "uddy-dus" whereas "dus" should be pronounced as in "dust", and "uddy" just as in "buddy".

You shouldn't put an accent on any syllable, I guess, but I'm not linguistically educated, so it's just the opinion of a guy on the Interweb ;) Here's a good explanation (actual pronunciation is at 31 seconds) by a native German speaker. Here's my try. --Sebw89 (talk) 16:04, 8 August 2019 (UTC)

It's "ə - DEE - dəs," obviously.

Can we add somewhere that a single Adidas sneaker is correctly referred to as an "Adida"? — Preceding unsigned comment added by 2601:86:0:3900:D5EF:4B8A:F3E:C31E (talk) 12:35, 17 March 2023 (UTC)

This edit request has been answered. Set the |answered= or |ans= parameter to no to reactivate your request.

I would like to add the ^[why?] tag at the end of the opening sentence of the Marketing in India subsection claiming that "India has been a very speculative market for Adidas." The rest of the paragraph does not convince a reader like me that Adidas faces unique challenges in India. Therefore, I believe clarification is necessary. Luka0188 (talk) 03:14, 2 December 2019 (UTC)

  Done ~~ CAPTAIN MEDUSA^talk 06:42, 2 December 2019 (UTC)

This edit request has been answered. Set the |answered= or |ans= parameter to no to reactivate your request.

change

It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.[2] 

to

It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.[2]. The former devision TaylorMade golf company (including Ashworth) was sold in 2017 to KPS Capital Partners. 62.216.202.183 (talk) 09:48, 20 January 2020 (UTC) 

  Partly done: Transaction information does not belong in lead - added in appropriate place in body instead. Eggishorn (talk) (contrib) 18:31, 20 January 2020 (UTC)

This edit request has been answered. Set the |answered= or |ans= parameter to no to reactivate your request.

Please change in the segment History/Early Days

Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II.[12] The Dassler factory, used for production of anti-tank weapons during the Second World War, was nearly destroyed in 1945 by US forces, but was spared when Adolf Dassler's wife convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. 

To

Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II.[12] Both Dassler brothers joined the NSDAP in May 1933 and became also members of the National Socialist Motor Corps. Furthermore, Adolf took the rank of Sportwart in the Hitler Youth from 1935 until the end of the war. During the war, the company was running the last sport shoe factory in the country and predominantly supplied the Wehrmacht with shoes. In 1943 the shoe production was forced to cease operations and the company’s facilities and workforce was used to manufacture anti-tank weapons. From 1942 to 1945 at least nine forced labourers were working at both sites of the company.  The Dassler factory was nearly destroyed in 1945 by US forces, but was spared when Adolf Dassler's wife convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. 

I would suggest to add some background about the Dassler brothers and their factory during the years of Nazi rule in accordance with the German version of the wiki. Main sources are two books about the company and brothers, one is already in the bibliography by Barbara Smit; the other one is a recent publication in German (there is an English translation, but apparently not yet available as ebook https://books.google.de/books?id=3J6NtwEACAAJ&dq=Playing+the+Game:+The+History+of+Adidas&hl=en&sa=X&ved=0ahUKEwjXhPqSqfzoAhWyy6YKHZnwBnIQ6AEIJzAA). Accordingly, a sentence in the following paragraph needed to be changed as well.

  Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. I am not sure where you want me to make that addition. I am not removing the second statement because you said it would be redundant if the addition was made. Aasim 09:28, 26 April 2020 (UTC)
  Done Aasim 04:25, 29 April 2020 (UTC)

As the subject asks, when did Adidas start selling sneakers in the United States of America? --Bmoshier (talk) 22:11, 27 June 2020 (UTC)

In my opinion, the big gap at the end of the 'See also' section should be removed as in my opinion it looks odd. Xboxsponge15 (talk) 19:36, 14 July 2020 (UTC)

•   Done ‡ Єl Cid of Valencia ^talk 19:41, 14 July 2020 (UTC)

This edit request has been answered. Set the |answered= or |ans= parameter to no to reactivate your request.

I think Benfica is just as good as River Plate, if not better, and should therefore be added to the short list of shirt sponsors. Brotato The Great (talk) 02:27, 9 October 2020 (UTC)

To editor Brotato The Great:   Not done: please provide reliable sources that support the change you want to be made. P.I. Ellsworth  ed. ^put'r there 00:53, 9 October 2020 (UTC)
To editor Paine Ellsworth: https://www.slbenfica.pt/en-us/loja/produtos has a big Adidas logo. Brotato The Great (talk) 02:27, 9 October 2020 (UTC)
To editor Brotato The Great: is there any indication on their website that they have a sponsorship deal with Adidas? Are there any other websites or news organizations that indicate a sponsorship relationship between Adidas and Benfica? P.I. Ellsworth  ed. ^put'r there 00:26, 10 October 2020 (UTC)
To editor Paine Ellsworth: Are you serious? The Adidas logo is all over the page! Brotato The Great (talk) 19:43, 12 October 2020 (UTC)
Lots of stores and websites sport the Adidas logo. That does not mean they all have sponsorship agreements with Adidas. If there is a kit deal, then it has to be available to view somewhere. P.I. Ellsworth  ed. ^put'r there 20:14, 12 October 2020 (UTC)
To editor Paine Ellsworth: https://www.dn.pt/desporto/benfica/benfica-e-adidas-renovam-acordo-ate-2021-3820019.html does this work? it is what the benfica wikipedia page cited Brotato The Great (talk) 15:43, 13 October 2020 (UTC)
To editor Brotato The Great: yes, that works since it states that the sponsorship agreement has been renewed until next year. If it is not renewed next year, then Benfica can be removed. Where exactly would you like me to insert "Benfica"? P.I. Ellsworth  ed. ^put'r there 20:24, 13 October 2020 (UTC)
To editor Paine Ellsworth: In the first paragraph of the sponsorship section Brotato The Great (talk) 23:20, 13 October 2020 (UTC)

• I would note that we have an article List of Adidas sponsorships for this purpose. This article cannot and should not include every sponsorship, only some examples. Your personal opinion about them being better than a certain squad is not relevant. ‡ Єl Cid of Valencia ^talk 20:27, 13 October 2020 (UTC)
  • Good point, El Cid. Benfica is listed twice in that list, under "Portugal" and under "Club teams". I'm sure every one of those sponsors have followers who love them, too. Sorry BTG, this has to remain:   Not done (need to garner a consensus). Thank you very much for your enduring perseverance! P.I. Ellsworth  ed. ^put'r there 23:29, 13 October 2020 (UTC)
    • Oof. However, as a final note, I would like to point out that Extended-confirmed-protected edit request on 1 July 2019 was approved. Brotato The Great (talk) 19:25, 14 October 2020 (UTC)
      • To editors Brotato The Great and ‡ Єl Cid of Valencia: I see that. Since the list is shown in the section's hatnote, the "others" have been removed. P.I. Ellsworth  ed. ^put'r there 20:38, 14 October 2020 (UTC)
        • Oh, OK, cool. Brotato The Great (talk) 13:50, 15 October 2020 (UTC)

I noticed some unsourced promotion in and after the "Adilette" subsection. For example, "The model provides a contoured orthopedic rubber sole with synthetic upper, and was designed as an après-sport slide, but the adilette were quickly used everywhere out of the sporting world. Opting for a wide, over the foot strap rather than the design of flip flops, the adilette sandals provide a fresh style and a different level of comfort for the wearer." This information, and the following two subsections should be deleted as unsourced promotion. Sam at Megaputer (talk) 15:41, 20 December 2020 (UTC)

With my new powers as an extended confirmed user, I can now delete this promotion myself. Sam at Megaputer (talk) 19:04, 24 December 2020 (UTC)

This section is confusing as I’m not sure if it’s a typo.

The lawsuit about copyright infringement on adidas three stripes says

“ Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark”

Is there a NOT missing from there? — Preceding unsigned comment added by PeteysHead (talk • contribs) 00:34, 19 March 2021 (UTC)

This past August, Adidas solld Reebok to Authentic Brands Group Uscusd (talk) 03:05, 14 October 2021 (UTC)

Looks like there was a rather significant sale from Adidas in terms of NFTs, earning approx. $22 million with one person managing to mint 160ish of them (following the twitter links on this article: https://www.theverge.com/2021/12/17/22843104/adidas-nfts-metaverse-sold-bored-ape

Would this be worth a mention on the page? — Preceding unsigned comment added by Thirty4 (talk • contribs) 20:28, 18 December 2021 (UTC)

Under the Financial Data, there is an incomplete table of annual financials. I never seen this on any other pages and think it should be removed or at minimum brought up to date, as it goes only up to 2019. Downinit9 (talk) 09:46, 20 March 2022 (UTC)

Chairman is Thomas Rabe (manager), not Thomas Rabe. --Jamiri (talk) 07:17, 24 April 2022 (UTC)

• They still have not fixed this. Why not? 209.107.189.129 (talk) 05:43, 17 October 2022 (UTC)

Beginning the 2023-24 NHL season, Adidas will no longer provide jerseys for Ice hockey. https://www.cbssports.com/nhl/news/adidas-wont-return-as-nhls-official-apparel-supplier-following-2023-24-season-per-report/ 45BearsFan (talk) 01:15, 29 July 2022 (UTC)

This edit request has been answered. Set the |answered= or |ans= parameter to no to reactivate your request.

There is a bit of bad grammar in the "Taipe affair" section. We have an "as per" in the phrase "unusual as per the prevalent French banking practice". It should just be "per" (no "as"). Tmusgrove (talk) 17:59, 30 July 2022 (UTC)

  Not done: "As per", meaning "in accordance with", is grammatically correct when used in this context. Padgriffin ^{Griffin's Nest} 16:05, 31 July 2022 (UTC)

The second paragraph in the history section is vague. Both Dassler brothers are named in the proceeding paragraph and the first sentence refers to one brother's without disambiguating which brother is the subject. Pedanticloser (talk) 23:44, 29 August 2022 (UTC)

This edit request has been answered. Set the |answered= or |ans= parameter to no to reactivate your request.

In section: History > Early Years

Change: - "Both Dassler brothers joined the Nazi Party (NSDAP) in May 1933 and became also members of the..." To: - "Both Dassler brothers joined the Nazi Party (NSDAP) in May 1933 and also became members of the..." CurdyKai (talk) 12:04, 25 October 2022 (UTC)

Done. --Mvqr (talk) 12:33, 25 October 2022 (UTC)

Article needs to be updated with the recent developments in the termination of the relationship between Adidas and Ye (Kanye West) over Mr. West's increasingly strident antisemitic comments. Many news articles are available for referencing. Oceanic84 (talk) 20:18, 27 October 2022 (UTC)

Adidas was created by actual german nazis but terminate a contract with Kanye for antisemitic remarks?? lol --2603:90C8:503:BE18:109D:2626:232C:4568 (talk) 02:59, 29 October 2022 (UTC)

The pictured Argentina national team jersey is not for the 2006 World Cup, it's for the 2014 WC. OHL1316 (talk) 03:56, 5 December 2022 (UTC)

As of 2023-01-01 Kasper Rørsted is no longer the CEO, with the role having passed to Bjørn Gulden (formerly Puma).

• Announcement of Rørsted stepping down
• Announcement of Gulden taking over by 2023-01-01

Darth Ludi (talk) 09:56, 12 January 2023 (UTC)

I think it would make sense to merge Adidas kickboxing in this article (in the Sportswear section). The current article on Adidas kickboxing is very spam-ish and could be condensed to a few objective sentences. Pichpich (talk) 00:56, 20 January 2023 (UTC)

Hello the Italian national football team has adidas as its sponsor. Thank you. Simonemb (talk) 19:41, 22 January 2023 (UTC)

An urban myth has promulgated the backronym All Day I Dream About Sports.[1]

That is not an actual urban myth any actual human has ever "promulgated".

The actual urban myth is All Day I Dream about Sex. We have an article on the song about it. There are Snopes articles on it. There are discussions of it on each page in the archive to this article, where people reaffirm that—yeah—of course it's dumb and childish but it's also part of the company's legacy and belongs in the article.

I don't know which prude or corporate agent removed it but, no, there's already a consensus and of course it belongs in the article. The bawdlerized version is ridiculous and is sourced to the company's own website. No, company websites can provide sales figures and history but (does this really need explaining?) they are emphatically not reliable sources for the popular culture surrounding themselves. — LlywelynII 13:09, 1 July 2023 (UTC)

I've added a mention of the other backronym to the article.
--MtPenguinMonster (talk) 10:33, 5 October 2023 (UTC)

This edit request has been answered. Set the |answered= or |ans= parameter to no to reactivate your request.

per new style

West German national football team = West Germany national football team 2603:8000:D300:3650:88E1:C9B7:7135:AA58 (talk) 02:19, 5 October 2023 (UTC)

Done :)
--MtPenguinMonster (talk) 10:26, 5 October 2023 (UTC)

Running shoes section is all 2017 or thereabouts. Given the "supershoe" revolution in running shoes, including notable performances such as a the women's world record being run in novel Adidas shoes (including their "single use" nature) I'm surprised how out of date this remains? Larkim (talk) 14:57, 2 November 2023 (UTC)

This edit request has been answered. Set the |answered= or |ans= parameter to no to reactivate your request.

Change Global Operations: Gil Steyeart to Global Operations: Gil Steyaert Mikadoo (talk) 12:18, 11 December 2023 (UTC)

  Done. Ertal72 (talk) 06:46, 13 December 2023 (UTC)

Eric Liedke was Global Brands Board Member until he left adidas at the end of 2019. Brian Grevy became Global Brands Board Member in 2020. Brian Grevy left adidas in 2023. CEO Bjorn Gulden took role as head of Global Brands in 2023. 87.237.222.165 (talk) 08:56, 12 December 2023 (UTC)

Research of Hallam University and social democrats in the European Parliament shows Uyghur forced labour is used to produce for Adidas. We should mention!!!

Source(Dec 2023):https://www.shu.ac.uk/helena-kennedy-centre-international-justice/research-and-projects/all-projects/eu-apparel WikiYeti (talk) 23:00, 27 March 2024 (UTC)

If you are really

102.36.230.26 (talk) 12:27, 7 April 2024 (UTC)