Reborn Rich

It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST). It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.

Reborn Rich
Promotional poster
Hangul	재벌집 막내아들
Literal meaning	The Youngest Son of a Conglomerate
Revised Romanization	Jaebeoljip Mangnaeadeul
Genre	Fantasy Period Revenge
Based on	The Youngest Son of a Conglomerate by San Gyung
Written by	Kim Tae-hee Jang Eun-jae
Directed by	Jung Dae-yoon
Starring	Song Joong-ki Lee Sung-min Shin Hyun-been
Music by	Jeon Chang-yeop
Country of origin	South Korea
Original language	Korean
No. of episodes	16
Production
Executive producers	Ahn Hyun-sook Lee Ye-seul
Producers	Kim Dong-rae Park Seong-eun
Running time	60–87 minutes
Production companies	SLL RaemongRaein The Youngest Son of a Conglomerate SPC
Budget	₩30~35 billion
Original release
Network	JTBC
Release	November 18 (2022-11-18) – December 25, 2022 (2022-12-25)

Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings.

The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian Financial crisis.

Main

• Song Joong-ki as Jin Do-jun / Yoon Hyun-woo
  • Kim Kang-hoon as young Jin Do-jun

Senior manager of the Future Asset Management Department in Soonyang Group who is killed by the Soonyang family.
Reborn as Jin Do-jun, Soonyang family's youngest grandson.

• Lee Sung-min as Jin Yang-chul

Head of the family and founder of Soonyang Group.

• Shin Hyun-been as Seo Min-young

A prosecutor at the Seoul Central District Prosecutors' Office. Member of an elite family with a long legacy in the legal profession.

Supporting

Soonyang family

• Yoon Je-moon as Jin Young-ki

Eldest son of the Soonyang family.

• Kim Jung-nan as Son Jung-dae

Jin Young-ki's wife. Daughter of a powerful money lender.

• Kim Nam-hee as Jin Seong-jun
  • Moon Seong-hyun as young Jin Seong-joon

Jin Young-ki's son. Eldest grandchild of the Soonyang family.

• Park Ji-hyun as Mo Hyun-min

Jin Seong-jun's wife. Director of an art gallery and only daughter of the owner of Hyunsung Ilbo.

• Jo Han-chul as Jin Dong-ki

Second son of the Soonyang family.

• Seo Jae-hee as Yoo Ji-na

Jin Dong-ki's wife. Daughter of a former Minister of Economy and Finance.

• Jo Hye-joo as Jin Ye-jun

Jin Dong-ki's daughter. Only granddaughter of the Soonyang family.

• Kim Shin-rok as Jin Hwa-young

Third child and only daughter of the Soonyang family.

• Kim Do-hyun as Choi Chang-je

Jin Hwa-young's husband. A prosecutor with a poor family background.

• Kim Young-jae as Jin Yoon-ki

Jin Do-jun's father. Third son and youngest child of the Soonyang family.

• Jung Hye-young as Lee Hae-in

Jin Do-jun's mother. A former top actress.

• Kang Ki-doong as Jin Hyung-jun
  • Cha Sung-je as young Jin Hyung-jun

Jin Do-jun's older brother. Second grandson of the Soonyang family.

• Kim Hyun as Lee Pil-ok

Jin Yang-cheol's wife.

Soonyang Group

• Jung Hee-tae as Lee Hang-jae

Jin Yang-cheol's right-hand man.

• Heo Jung-do as Kim Ju-ryeon

Jin Young-ki's secretary.

People around Jin Do-jun

• Park Hyuk-kwon as Oh Se-hyeon/Mason Oh

Jin Do-jun's business partner.

• Tiffany Young as Rachel

An analyst working with Oh Se-hyeon.

• Park Ji-hoon as Ha In-seok

Jin Do-jun's driver.

• Kim Jung-woo as Woo Byung-jun

A Soonyang employee who later works for Jin Do-jun.

Extended

• Kang Gil-woo as Baek Dong-min

Jin Dong-ki's loyal strategist.

• Lee Byung-joon as Ju Young-il

Chairman of Daeyoung Group.

• Lee Hwang-eui as Mo Young-bae

Mo Hyun-min's father. Owner of Hyunsung Ilbo.

• Ham Tae-in as Soonyang Group employee
• Jeon Jin-oh

Special appearance

• Park Jin-young as Shin Gyeong-min

An assistant manager and Yoon Hyun-woo's junior.

• Cha Sun-woo as Yoon Hyun-min

Yoon Hyun-woo's younger brother.

• Seo Jeong-yeon as Han Kyung-hee

Yoon Hyun-woo's mother.

• Lee Gyu-hee as Yoon Dong-su

Yoon Hyun-woo's father.

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

Part 7

The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets outside South Korea, unveiled that they're remake the series in Thai. The series is to be released in 2024.