Long Branch, New Jersey

state">U.S. state of New Jersey. As of the 2020 United States census, the city's population was 31,667, an increase of 948 (+3.1%) from the 2010 census count of 30,719, which in turn reflected a decline of 621 (−2.0%) from the 31,340 counted in the 2000 census. As of the 2020 census, it was the 6th-most-populous municipality in Monmouth County and had the 74th-highest population of any municipality in New Jersey.

Long Branch, New Jersey
City
Church of the Presidents
Seal
Nicknames:  The First Seaside Resort, Friendly City
Motto:  Tide In
Location of Long Branch in Monmouth County highlighted in red (left). Inset map: Location of Monmouth County in New Jersey highlighted in orange (right).
Census Bureau map of Long Branch, New Jersey Interactive map of Long Branch, New Jersey
Long Branch Location in Monmouth County Show map of Monmouth County, New Jersey Long Branch Location in New Jersey Show map of New Jersey Long Branch Location in the United States Show map of the United States
Coordinates: 40°17′43″N 73°59′24″W / 40.295372°N 73.989899°W / 40.295372; -73.989899
Country	United States
State	New Jersey
County	Monmouth
Incorporated	April 11, 1867 (as Long Branch Commission)
Reincorporated	April 8, 1903 (as city)
Named for	location on the "long branch" of the Shrewsbury River
Government
• Type	Faulkner Act (mayor–council)
• Body	City Council
• Mayor	John Pallone (term ends June 30, 2026)
• Administrator	Charles F. Shirley Jr.
• Municipal clerk	Heather Capone
Area
• Total	6.29 sq mi (16.28 km2)
• Land	5.12 sq mi (13.27 km2)
• Water	1.16 sq mi (3.01 km2)  18.49%
• Rank	250th of 565 in state 17th of 53 in county
Elevation	23 ft (7 m)
Population  (2020)
• Total	31,667
• Estimate  (2022)	32,434
• Rank	74th of 565 in state 6th of 53 in county
• Density	6,180.1/sq mi (2,386.1/km2)
• Rank	86th of 565 in state 9th of 53 in county
Time zone	UTC−05:00 (Eastern (EST))
• Summer (DST)	UTC−04:00 (Eastern (EDT))
ZIP Code	07740
Area code(s)	732/848
FIPS code	3402541310
GNIS feature ID	0885285
Website	www.visitlongbranch.com

Long Branch was formed on April 11, 1867, as the Long Branch Commission, from portions of Ocean Township. Long Branch was incorporated as a city by an act of the New Jersey Legislature on April 8, 1903, based on the results of a referendum, replacing the Long Branch Commission.

 

 

 

Long Branch emerged as a beach resort town in the late 18th century, named for its location along a branch of the South Shrewsbury River. In the 19th century, theatrical performers of the day often gathered and performed there.^{[citation needed]} It was visited by many Presidents during the Gilded Age, including Chester A. Arthur, James A. Garfield, Ulysses S. Grant, Benjamin Harrison, Rutherford B. Hayes, William McKinley, and Woodrow Wilson, along with President Donald Trump in the modern era. Seven Presidents Park, a park near the beach, is named in honor of the visits of the first seven of these presidents. The Church of the Presidents, where these same seven presidents worshiped, is the only structure left in Long Branch associated with them.

President Grant and his family summered at their beachfront cottage in Long Branch the first year of his presidency in 1869 and for most of the rest of Grant's life. During this time, Long Branch came to be called the "summer capital". President James A. Garfield was brought to Long Branch in the hope that the fresh air and quiet might aid his recovery after being shot on July 2, 1881, an incident that left the assassin's bullet lodged in his spine. He died here on September 19, 1881, at age 49. The Garfield Tea House, constructed from railroad ties that had been laid to carry Garfield's train, is in Elberon.

The famous Long Branch Saloon of the American Old West, located in Dodge City, Kansas, was given its name by its first owner, William Harris, who had moved west from Long Branch, New Jersey, his hometown.

Originally a resort town with a few hotels and large estates and many farms in the early 20th century, Long Branch grew in population. Italian, Irish and Jewish immigrants settled in during this period. During the 1930s, the city used government policies to enforce racial segregation against Blacks at local beaches, assigning all black applicants for beach passes to a single, segregated beach.

By the 1950s, Long Branch like many other towns had developed new residential spots and housing to make room for the growing population. Many of the former farms of Long Branch were transformed into residential suburbs. Many of the estates and a few old historic resorts (with the addition of many new ones) still remain.

In the early 20th century, Long Branch lost much of its activity as a theater spot. In addition, the opening of the Garden State Parkway in the mid-1950s allowed shore visitors to access points further south, which added to Long Branch's decline. The civil unrest of the 1960s caused riots in neighboring Asbury Park, and many fled the shore cities for the suburban towns west of the beach. Decades later, the older, more dilapidated parts of the resort town were condemned and redeveloped, in part by using eminent domain legislation.

Long Branch continues to be a popular resort area. Many people from New York City travel or settle into the area to escape the crowded city and enjoy Long Branch's beaches.

Hurricane Sandy

On October 29, 2012, Long Branch was one of many shore communities that were devastated by Hurricane Sandy. Although Sandy's winds were powerful, Long Branch's position between Long Beach Island and Sea Bright gave Long Branch a much larger wall of security because it could not be engulfed by surrounding waters. Despite this mainland advantage, there were still several instances of flooding in Long Branch during the storm. Many residents went without electricity for as long as two weeks. The boardwalk was destroyed; the city began rebuilding it in 2015, and it reopened in April 2016, making it the last boardwalk damaged by Sandy to be rebuilt.

Long Branch takes its name from the "long branch" or south branch of the Shrewsbury River.

According to the U.S. Census Bureau, the city had a total area of 6.29 square miles (16.28 km²), including 5.12 square miles (13.27 km²) of land and 1.16 square miles (3.01 km²) of water (18.49%).

The city borders the Monmouth County communities of Deal, Monmouth Beach, Ocean Township, Oceanport and West Long Branch.

Neighborhoods

 

 

There are several distinct neighborhoods and areas in the City of Long Branch, each with its own character. Unincorporated communities, localities and place names located partially or completely within the city include Branchport, East Long Branch, Elberon (served as ZIP Code 07740), Hollywood, Kensington Park, North Long Branch, Pleasure Bay and West End. Other areas include North End (once known as "Atlanticville"), Beachfront North and South (including Pier Village, adjacent to the site of the former Long Branch Pier at the foot of Laird Street), Downtown and Uptown. As the city's redevelopment initiatives continue to expand, the lower Broadway area (a portion of the city's Downtown) will become an Arts District.

In years past, Long Branch was a major destination for beachgoers, along with Asbury Park, and enjoyed an upscale connotation with tourists. Long Branch is home to Seven Presidents Oceanfront Park, named for the United States presidents who visited the fashionable resort town, including Ulysses S. Grant, Chester A. Arthur, Rutherford Hayes, Benjamin Harrison, William McKinley, Woodrow Wilson and James Garfield.

Long Branch's fame as the Nation's First Seaside Resort waned in the years following World War II. The defining moment marking the end of this era occurred on June 8, 1987, when the largest fire in the history of the city destroyed the landmark amusement pier and adjoining Haunted Mansion, "Kid's World" Amusement Park and other businesses.

Climate

According to the Köppen climate classification system, Long Branch has a humid subtropical climate (Cfa). Cfa climates are characterized by all months having an average temperature above 32.0 °F (0.0 °C), at least four months with an average temperature at or above 50.0 °F (10.0 °C), at least one month with an average temperature at or above 71.6 °F (22.0 °C) and no significant precipitation difference between seasons. Although most summer days are slightly humid with a cooling afternoon sea breeze in Long Branch, episodes of heat and high humidity can occur with heat index values above 104 °F (40 °C). Since 1981, the highest air temperature was 100.6 °F (38.1 °C) on August 9, 2001, and the highest daily average mean dew point was 77.7 °F (25.4 °C) on August 13, 2016, and July 19, 2019. July is the peak in thunderstorm activity and the average wettest month is August. Since 1981, the wettest calendar day was 5.82 inches (148 mm) on August 27, 2011. During the winter months, the average annual extreme minimum air temperature is 3.9 °F (−15.6 °C). Since 1981, the coldest air temperature was −5.9 °F (−21.1 °C) on January 22, 1984. Episodes of extreme cold and wind can occur with wind chill values below −6 °F (−21 °C). The average seasonal (November–April) snowfall total is 18 to 24 inches (46 to 61 cm) and the average snowiest month is February which corresponds with the annual peak in nor'easter activity.

Ecology

According to the A. W. Kuchler U.S. potential natural vegetation types, Long Branch would have a dominant vegetation type of Appalachian oak (104) with a dominant vegetation form of Eastern Hardwood Forest (25). The plant hardiness zone is 7a with an average annual extreme minimum air temperature of 3.9 °F (−15.6 °C). The average date of first spring leaf-out is March 23 and fall color typically peaks in early-November.

Portions of the city are part of a joint Urban Enterprise Zone (UEZ) with Asbury Park, one of 32 zones covering 37 municipalities statewide. The city was selected in 1994 as one of a group of 10 zones added to participate in the program. In addition to other benefits to encourage employment and investment within the UEZ, shoppers can take advantage of a reduced 3.3125% sales tax rate (half of the 6+5⁄8% rate charged statewide) at eligible merchants. Established in November 1994, the city's Urban Enterprise Zone status expires in November 2025.

Development

Broadway Center is a planned entertainment and commercial hub of Long Branch, as envisioned by the City Government and Thompson Design Group, who created the Master Plan for the city. This complex is planned to offer retail shops, cafes, bars, restaurants and two performing arts theaters as well as 500 new residences sitting atop a 1,500 car parking garage. It will be designed by the architectural firms of Hellmuth, Obata and Kassabaum (HOK).

In June 2013, the city approved designation of the area around its train station as a transit village, which can bring incentives for revitalization and denser development.

There are several mid-rise buildings lining the oceanfront. In December 2013 another 12-story residential project was approved.

2010 census

The 2010 United States census counted 30,719 people, 11,753 households, and 6,876 families in the city. The population density was 5,824.4 per square mile (2,248.8/km²). There were 14,170 housing units at an average density of 2,686.7 per square mile (1,037.3/km²). The racial makeup was 65.30% (20,060) White, 14.21% (4,364) Black or African American, 0.55% (170) Native American, 2.13% (655) Asian, 0.08% (24) Pacific Islander, 13.24% (4,067) from other races, and 4.49% (1,379) from two or more races. Hispanic or Latino of any race were 28.07% (8,624) of the population.

Of the 11,753 households, 26.3% had children under the age of 18; 36.2% were married couples living together; 15.6% had a female householder with no husband present and 41.5% were non-families. Of all households, 31.0% were made up of individuals and 9.6% had someone living alone who was 65 years of age or older. The average household size was 2.60 and the average family size was 3.23.

21.7% of the population were under the age of 18, 12.2% from 18 to 24, 31.1% from 25 to 44, 23.8% from 45 to 64, and 11.3% who were 65 years of age or older. The median age was 33.8 years. For every 100 females, the population had 100.3 males. For every 100 females ages 18 and older there were 98.3 males.

The Census Bureau's 2006–2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income was $52,792 (with a margin of error of +/− $2,549) and the median family income was $56,778 (+/− $4,202). Males had a median income of $36,404 (+/− $3,363) versus $33,397 (+/− $4,036) for females. The per capita income for the borough was $30,381 (+/− $2,212). About 11.5% of families and 14.5% of the population were below the poverty line, including 26.7% of those under age 18 and 9.6% of those age 65 or over.

2000 census

As of the 2000 United States census there were 31,340 people, 12,594 households, and 7,248 families residing in the city. The population density was 6,008.6 inhabitants per square mile (2,319.9/km²). There were 13,983 housing units at an average density of 2,680.9 per square mile (1,035.1/km²). The racial makeup of the city was 68.03% White, 18.66% African American, 0.36% Native American, 1.64% Asian, 0.05% Pacific Islander, 7.08% from other races, and 4.19% from two or more races. Hispanic or Latino of any race were 20.67% of the population.

There were 12,594 households, out of which 27.0% had children under the age of 18 living with them, 36.9% were married couples living together, 15.9% had a female householder with no husband present, and 42.4% were non-families. 34.1% of all households were made up of individuals, and 10.5% had someone living alone who was 65 years of age or older. The average household size was 2.47 and the average family size was 3.19.

In the city the population was spread out, with 23.8% under the age of 18, 10.2% from 18 to 24, 32.4% from 25 to 44, 20.8% from 45 to 64, and 12.9% who were 65 years of age or older. The median age was 35 years. For every 100 females, there were 94.3 males. For every 100 females age 18 and over, there were 91.6 males.

The median income for a household in the city was $38,651, and the median income for a family was $42,825. Males had a median income of $37,383 versus $27,026 for females. The per capita income for the city was $20,532. About 13.9% of families and 16.7% of the population were below the poverty line, including 23.3% of those under age 18 and 13.3% of those age 65 or over.

Local government

Long Branch is governed under the Mayor-Council (Plan A) form of municipal government under the Faulkner Act, enacted by direct petition as of July 1, 1966. The city is one of 71 of New Jersey's 564 municipalities that use this form of government. The governing body is comprised of the Mayor and the five-member City Council, whose members are elected at-large on a non-partisan basis in the May municipal elections to serve concurrent four-year terms of office.

As of 2022^[update], the Mayor of Long Branch is John Pallone. Members of the City Council are Mary Jane Celli, Bill Dangler, Mario Vieria, Anita Voogt and Rose Widdis. The mayor and city council members serve concurrent terms of office ending on June 30, 2026.

Federal, state, and county representation

Long Branch is located in the 6th Congressional District and is part of New Jersey's 11th state legislative district.

For the 118th United States Congress, New Jersey's 6th congressional district is represented by Frank Pallone (D, Long Branch). New Jersey is represented in the United States Senate by Democrats Cory Booker (Newark, term ends 2027) and Bob Menendez (Englewood Cliffs, term ends 2025).

For the 2024-2025 session, the 11th legislative district of the New Jersey Legislature is represented in the New Jersey Senate by Vin Gopal (D, Long Branch) and in the General Assembly by Margie Donlon (D, Ocean Township) and Luanne Peterpaul (D, Long Branch).

Monmouth County is governed by a Board of County Commissioners composed of five members who are elected at-large to serve three-year terms of office on a staggered basis, with either one or two seats up for election each year as part of the November general election. At an annual reorganization meeting held in the beginning of January, the board selects one of its members to serve as director and another as deputy director. As of 2024^[update], Monmouth County's Commissioners are:

Director Thomas A. Arnone (R, Neptune City, 2025), Susan M. Kiley (R, Hazlet Township, 2024), Erik Anderson (R, Shrewsbury, 2026), Nick DiRocco (R, Wall Township, 2025), and Deputy Director Ross F. Licitra (R, Marlboro Township, 2026).

Constitutional officers elected on a countywide basis are: Clerk Christine Giordano Hanlon (R, 2025; Ocean Township), Sheriff Shaun Golden (R, 2025; Howell Township) and Surrogate Rosemarie D. Peters (R, 2026; Middletown Township).

Politics

As of March 2011, there were a total of 13,442 registered voters in Long Branch, of which 4,293 (31.9%) were registered as Democrats, 1,783 (13.3%) were registered as Republicans and 7,358 (54.7%) were registered as Unaffiliated. There were 8 voters registered as Libertarians or Greens.

In the 2012 presidential election, Democrat Barack Obama received 64.5% of the vote (5,421 cast), ahead of Republican Mitt Romney with 34.5% (2,897 votes), and other candidates with 1.0% (81 votes), among the 8,470 ballots cast by the city's 14,289 registered voters (71 ballots were spoiled), for a turnout of 59.3%. In the 2008 presidential election, Democrat Barack Obama received 61.2% of the vote (6,171 cast), ahead of Republican John McCain with 35.7% (3,600 votes) and other candidates with 1.0% (98 votes), among the 10,090 ballots cast by the city's 14,433 registered voters, for a turnout of 69.9%. In the 2004 presidential election, Democrat John Kerry received 58.0% of the vote (5,724 ballots cast), outpolling Republican George W. Bush with 40.5% (4,001 votes) and other candidates with 0.7% (99 votes), among the 9,870 ballots cast by the city's 14,563 registered voters, for a turnout percentage of 67.8.

In the 2013 gubernatorial election, Republican Chris Christie received 57.4% of the vote (2,621 cast), ahead of Democrat Barbara Buono with 41.1% (1,876 votes), and other candidates with 1.6% (71 votes), among the 4,677 ballots cast by the city's 14,129 registered voters (109 ballots were spoiled), for a turnout of 33.1%. In the 2009 gubernatorial election, Democrat Jon Corzine received 48.1% of the vote (2,714 ballots cast), ahead of Republican Chris Christie with 44.7% (2,523 votes), Independent Chris Daggett with 5.7% (320 votes) and other candidates with 0.9% (48 votes), among the 5,645 ballots cast by the city's 13,812 registered voters, yielding a 40.9% turnout.

Public safety

Long Branch Police Department
Jurisdictional structure
Legal jurisdiction	Municipal
Operational structure
Headquarters	Long Branch, New Jersey
Sworn members	88 as of 2021
Agency executive	William Broughton, Director of Public Safety

 

The Long Branch Department of Public Safety consists of the Long Branch Police Department (LBPD), the Long Branch Fire Department, and the Office of Emergency Management. The LBPD did not have a police chief between 1970 and 2017, with the Director of Public Safety being directly responsible for the department.

On November 20, 1997, LBPD Detective Sergeant Patrick A. King was killed by gunshot while ordering at a Chinese restaurant. The killer led law enforcement on a 60-mile (97 km) chase which ended in his suicide.

Long Branch's public schools are operated by the Long Branch Public Schools, serving children in pre-kindergarten through twelfth grade. The district is one of 31 former Abbott districts statewide that were established pursuant to the decision by the New Jersey Supreme Court in Abbott v. Burke which are now referred to as "SDA Districts" based on the requirement for the state to cover all costs for school building and renovation projects in these districts under the supervision of the New Jersey Schools Development Authority. All Long Branch Public Schools are free, including the district's preschool programs which are full-day and accommodate children ages 3–5 years old. Long Branch schools offer free breakfast each morning for the students. In addition, Long Branch Public Schools provide free summer programs for most of the summer.

As of the 2018–19 school year, the district, comprising eight schools, had an enrollment of 5,786 students and 477.8 classroom teachers (on an FTE basis), for a student–teacher ratio of 12.1:1. Schools in the district (with 2018–19 enrollment data from the National Center for Education Statistics) are Lenna W. Conrow School (with 380 students; in grades Pre-K–K), Joseph M. Ferraina Early Childhood Learning Center (314; Pre-K–K), Morris Avenue School (379; Pre-K–K), Amerigo A. Anastasia School (541; 1–5), George L. Catrambone Elementary School (876; K–5), Gregory School (552; 1–5), Long Branch Middle School (1,198; 6–8), Long Branch High School, (1,499; 9–12) and Audrey W. Clark School / The Academy of Alternative Programs, an alternative education program.

George L. Catrambone Elementary School was constructed at a total cost over $40 million for a facility that was designed to house 800 students in a facility covering 109,000 square feet (10,100 m²) for which construction began in 2012. With the start of the 2014–2015 school year, a realignment of the district closed West End School, converted Morris Avenue School for early childhood use and repurposed Audrey W. Clark School for alternative education.

Seashore School is a private K–8 school, with class size limited to 16 students.

Declining attendance led the Roman Catholic Diocese of Trenton to close the K–8 Holy Trinity School in June 2006.

WRLB "Radio Long Branch" signed-on June 1, 1960, at 107.1 FM. Since December 1996 the call letters have been WWZY.

 

 

Roads and highways

As of 2010, the city had a total of 89.49 miles (144.02 km) of roadways, of which 80.10 miles (128.91 km) were maintained by the municipality, 6.26 miles (10.07 km) by Monmouth County and 3.13 miles (5.04 km) by the New Jersey Department of Transportation.

Route 36 and Route 71 are the most significant highways that pass through the city.

Public transportation

Long Branch is connected to New York City and Northern New Jersey via NJ Transit commuter train service running on the North Jersey Coast Line. The Long Branch station located three blocks away from the beach, marks the end of electrified trackage, where passengers continuing south must change to diesel-powered trains. A second station is located at Elberon, just north of the borough of Deal. In the past there were stops in the West End neighborhood and on Broadway, but they were closed to reduce travel time to New York City.

Local bus transportation is provided by NJ Transit on the 831 and 837 routes. Transportation to New York City is provided by Academy Bus on its Route 36 and Shore Points routes.

 

 

 

People who were born in, residents of, or otherwise closely associated with Long Branch include:

• The AXS TV reality series, Bikini Barbershop, is set in Long Branch, at Bikini Barbers located on Ocean Boulevard.
• In the HBO series, The Sopranos, Long Branch is the setting for Adriana La Cerva's nightclub, the Crazy Horse (see "The Telltale Moozadell"). In the episode "The Blue Comet", the house in which Tony Soprano hides out towards the end of the series is near the beach in North Long Branch.

• Long Branch Police Department
• Long Branch Public Schools
• Long Branch, Toronto