1971 Film Haathi Mere Saathi

A. Thirumugam">M. A. Thirumugam, with screenplay written by Salim–Javed (Salim Khan and Javed Akhtar) and dialogues by Inder Raj Anand. The movie has a Disneyesque appeal with an Indian twist. Haathi Mere Saathi was the biggest hit of 1971 going by box office collections, and was also critically acclaimed. The film stars Rajesh Khanna and Tanuja. The film at that point in time was the biggest hit ever made by a South Indian producer in Hindi.

Haathi Mere Saathi
Directed by	M. A. Thirumugam
Screenplay by	Salim–Javed
Story by	Sandow M. M. A. Chinnappa Thevar
Based on	Deiva Cheyal (1967)
Produced by	Sandow M. M. A. Chinnappa Thevar
Starring	Rajesh Khanna Tanuja Madan Puri Sujit Kumar K. N. Singh
Cinematography	K. S. Prasad
Edited by	M. A. Thirumugam M. G. Balu Rao
Music by	Laxmikant–Pyarelal
Production company	Devar Films
Distributed by	Devar Films
Release date	28 May 1971 (1971-05-28)
Country	India
Language	Hindi
Box office	est. ₹16.58 crore (equivalent to ₹11 billion or US$140 million in 2023)

The story was written by producer Sandow M. M. A. Chinnappa Thevar who is of Tamil origin and owned Devar Films in Tamil Nadu. Thevar also played a small cameo in the film. Directed and edited by Thevar's brother M.A.Thirumugham, it had music by Laxmikant-Pyarelal and lyrics by Anand Bakshi. The film was also the first collaboration of Salim-Javed (Salim Khan and Javed Akhtar), who were officially credited as screenplay writers. The film was based on Sandow M. M. A. Chinnappa Thevar's 1967 Tamil movie Deiva Cheyal. After the success of this movie, Thevar remade it in Tamil again in 1972 as Nalla Neram. This film is counted among the 17 consecutive hit films of Rajesh Khanna between 1969 and 1971, by adding the two-hero films Marayada and Andaz to the 15 consecutive solo hits he gave from 1969 to 1971.

Orphaned Raju, in the company of four elephants, has to perform with them at street corners, in order to survive. The back-story is that as an orphan, they have saved his life from a leopard. In time, he makes it big, and starts Pyar Ki Duniya (The World of Love), a zoo in which various wild animals reside along with his elephants, among whom Ramu is closest to him. Slowly he amasses a fortune, and is able to build his own private zoo, housing tigers, lions, bears, and of course the four elephants. He treats all the animals as his friends. He meets with Tanu, and both fall in love. Tanu's rich dad, Ratanlal, is opposed to this alliance, but subsequently relents, and permits the young couple to get married. However, trouble looms soon after as Tanu feels neglected. Things worsen when their child is born, and Tanu, fearing physical harm to her child from the elephants, tells Raju to choose between the elephants and his family. When Raju chooses his lifelong friends over wife and son, Ramu decides to bring the estranged couple together, but to save the family and the child from the villainous Sarwan Kumar, he sacrifices his life.

Javed Akhtar on being questioned as to how the film came about, said "One day, he Rajesh Khanna went to Salimsaab and said that Mr. Devar had given him a huge signing amount with which he could complete the payment for his bungalow Aashirwad. But the film was a remake [of Deiva Cheyal] and the script of the original was far from being satisfactory. He told us that if we could set right the script, he would make sure we got both money and credit. "I can't do such a terrible script," he said. "And I can't leave it because I need the money!'".

Haathi Mere Saathi was the highest-grossing Indian film of 1971. In India, its net income was ₹35 million and its total domestic gross was ₹70 million (US$9.34 million), equivalent to US$70 million (₹3.65 billion) with inflation.

The film was an overseas blockbuster in the Soviet Union, where it sold 34.8 million tickets in 1974. The film's overseas Soviet gross was 8.7 million rubles (US$11.54 million, or ₹93.5 million), equivalent to US$71 million (₹3.72 billion) with inflation. The film's total worldwide gross (including India and the Soviet Union) was ₹16.35 crore (US$20.88 million), equivalent to US$113 million (₹737 crore) in 2017.

Earlier titled Pyar Ki Duniya, the film also won a special award from the Society for Prevention of Cruelty to Animals (SPCA) for lyricist Anand Bakshi. Its music on HMV (as Saregama was known then) won a Silver Disc for its sales, making it the first-ever Indian gramophone record to do so.

Times of India noted that 40 years down the line, Haathi Mere Saathi remains unmatched in its enduring magic, and Hindi cinema has yet to make another children's feature to match its stature and success.

In an interview, Tanuja said, "I showed them the film when Kajol was six and Tanishaa around three years old, and for two weeks Kajol did not speak to me!! "Mummy, you killed the elephant! Because of you, he had to die!" screamed Kajol! "And Tanishaa was annoyed too!" Tanuja loved working with the elephants after some initial apprehensions. "They really began to like me, especially the she-elephant who played Ramu. There is a sequence where he had to push me through a door and fight a snake that was about to bite the baby, but the elephant had got so fond of me that he refused to do so! Finally, they had to shoot separate close-ups of the elephant and my back and of me falling down!"

On its 40th anniversary on 5 May 2011, Pyarelal recalled, "Laxmi (Laxmikant) and Devar got along fabulously well! Devar had an innate music sense and a feel for rhythm, and he loved our title-track. But the tussle came up over the sad song, "Nafrat Ki Duniya", which was the only song sung by (Mohammed) Rafisaab in the film. I recall voicing my doubts. But Laxmi, the director and Rajesh Khanna were staunchly in favour of keeping that song. And the audience cried with the song and Anand Bakshisaab's lyrics."