9Go!

It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 2 and 18.

9Go!

Logo used since 2015
Type	Children's entertainment Teen entertainment
Country	Australia
Broadcast area	Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Northern NSW and Gold Coast, Regional Queensland, Southern NSW/ACT, Broken Hill NSW, Griffith NSW/MIA, Regional VIC, Mildura VIC, Tasmania, Spencer Gulf SA, Eastern SA, Regional WA, Remote Central & Eastern
Network	Nine Network
Programming
Language(s)	English
Picture format	576i SDTV 1080i HDTV
Ownership
Owner	Nine Entertainment
Sister channels	Channel 9 9HD 9Gem 9Life 9Rush Extra
History
Launched	9 August 2009; 14 years ago (2009-08-09)
Replaced	Nine Guide (2001–2008)
Former names	GO! (2009–2015)
Links
Website	9now.com.au
Availability
Terrestrial
TCN Sydney (DVB-T)	1059 @ 8 (191.5 MHz)
GTV Melbourne (DVB-T)	1074 @ 8 (191.5 MHz),
QTQ Brisbane/Sunshine Coast (DVB-T)	1030 @ 8 (191.5 MHz)
NWS Adelaide (DVB-T)	1106 @ 8 (191.5 MHz)
STW Perth/Mandurah (DVB-T)	1026 @ 8 (191.5 MHz)
Freeview Nine metro (virtual)	93/99
Freeview Nine Northern NSW and Gold Coast (virtual)	83/88
Freeview WIN Regional Qld, Southern NSW/ACT, Regional VIC, Mildura VIC/Sunraysia, Tasmania, Mount Gambier/Riverland, Griffith NSW, Regional WA (virtual)	82
Freeview SCA Eastern SA, Broken Hill NSW (virtual)	83
Freeview Imparja remote (virtual)	99
Streaming media
9Now

2009: Origins and launch

The general concept for GO! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard-definition variety-based multichannel, launched midway through 2009. The channel's name and branding was first revealed as GO!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.

The channel's final name was confirmed by the Nine Network via A Current Affair as GO! on 15 July 2009, as well as multi-coloured logo variations.

The channel went to air at 1:00 pm on 5 August 2009, broadcasting a promo loop. GO! officially began broadcasting scheduled programming from 9 August 2009 at 6:30 pm with a 1-minute promo featuring the song "Go!" by Sydney based sound house group Noise International featuring vocals by Sharon Muscat. It was then followed by an episode of Wipeout, the first programme to air on the new channel.

Darwin received the channel in October 2010 (over a year after other capital cities started transmitting the multi channel). From December 2010, Nine Network affiliate Imparja Television commenced transmission of the GO! channel to viewers in remote areas of Central, Northern and Eastern Australia, before expanding to Eastern South Australia on 11 November 2011.

There have been reports that GO!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. In response, Nine established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.

On 24 November 2009, the channel launched via Foxtel Cable on channel 129.

After major demands for the channel's theme song (which was written specifically for the channel, going as far as remixes of the 1-minute cut being played in clubs), it was released independently by Noise International on 4 December 2009, having promised a month earlier.

2010–2014

GO! introduced Newsbursts, a news-break filler program in 2010. Presented by Sophie Walsh, these would usually feature a few breaking news stories and the weather. These were later dropped in 2011, replaced by repeats of Nine Newsbreak.

2014–2016: Rebrand and refocus

On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GO! being renamed 9Go!. Additionally, 9Go! was moved to channel 93, but a simulcast currently remains available on channel 99. Later, 9Go!'s on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos and introduced the in program classifications.

2016–present: Regional media shakeup and beyond

Nine announced that it had signed a new affiliation deal with Southern Cross Austereo on 29 April 2016, replacing WIN Television as the primary Nine affiliate starting 1 July 2016. Consequently, 9Go! was broadcast by Southern Cross into Regional Queensland, Southern NSW/ACT and Regional Victoria on channel 53, also on TDT in Tasmania on channel 53.

On 12 December 2016, 9Go!'s daytime schedule was mostly reformatted into a children's programming block branded Go! Kids. Children's programming aired from 6am to 6pm on 9Go! in addition to being available via streaming on the 9Now service, with regular programming broadcast outside of those hours. In late 2019, the Go! Kids block was no longer in this network because the cancellation of Kids' WB and their long-running output deal with Warner Bros, but remained online instead.

Nine announced that WIN Television has returned as the primary Nine regional affiliate from 1 July 2021. Consequently 9Go! got bumped up to channel 82.

Original plans for 9Go! suggested it would consist of a mix of entertainment and lifestyle programming (this rule wasn't featured until the launch of future Female-oriented HD channel 9Gem in 2010). However, this branding was replaced by a youth-orientated light-entertainment channel instead. 9Go!'s programming is generally structured under nightly themed blocks, which consists of comedy on Sunday, all new reality shows on Tuesday, sci-fi on Wednesday,^{[citation needed]} female-skewed drama on Thursday (until the launch of 9Gem, when it was replaced by movies instead), and movies on Friday. Movies screen with "limited and brief commercial breaks". The schedule is designed not to cannibalise viewers from the main Nine channel.

It was announced in June 2009 that the Nine Network had signed a $500 million deal with Warner Bros. to continue its current output deal for another five years from 2011 to 2015. The deal helped Nine retain existing content (including many television series and films), as well as providing new content for both its primary channel, 9Gem (launched in 2010) and 9Go!.

The network also has ongoing content new and classic film and television brands from Warner Bros. Pictures, New Line Cinema, DC Studios, Warner Bros. Pictures Animation, Castle Rock Entertainment, Village Roadshow Pictures, StudioCanal, Lionsgate, Metro-Goldwyn-Mayer, Sony Pictures, DreamWorks Pictures, DreamWorks Animation, Paramount Pictures, Universal Pictures and Illumination.

Current programming

Children's

Preschool

Comedy

Documentary

Drama

Lifestyle

Light entertainment

Reality

Upcoming programming

• 16 Hudson (preschool)
• Jellystone! (children's)
• Tom and Jerry in New York (children's)

Former programming

Adult Swim

Adult animation

Children's

Preschool

Comedy

Documentary

Drama

Lifestyle

Light entertainment

Factual

Anthology

Reality

WWE

Sport

NRL matches were shown on 9Go! on Friday nights if the cricket was scheduled on 9Gem in Victoria, Tasmania, South Australia and Western Australia. 9Go! also broadcast the 2015 Liverpool FC tour matches against Brisbane Roar and Adelaide United. The NBL was broadcast on 9Go! on Sundays if the cricket was scheduled on 9Gem. On 16 August 2017 it was announced that WWE programming including Monday Night Raw and Smackdown Live would air every week on the channel in a reduced 1 hour format. Raw airs on Thursdays at 11PM and Smackdown Live airs following the Friday Night Movie.

9Go! is available in standard definition in metropolitan areas through Nine Network owned-and-operated stations: TCN Sydney, GTV Melbourne, QTQ Brisbane, NWS Adelaide, STW Perth and NTD Darwin, as well as NBN Northern New South Wales and other stations WIN Southern NSW/ACT, GTS/BKN Broken Hill NSW, AMN Griffith NSW, VTV Regional VIC, STV Mildura, RTQ Regional QLD, TVT Tasmania, GTS/BKN Spencer Gulf SA, SES/RTS Eastern SA, WOW Regional WA and Remote Central & Eastern.

When GO! was in development stages, the concept name was revealed as GO!99 on 14 April 2009 with a black and white concept logo. On 15 July 2009, news program A Current Affair confirmed the name as GO! along with a scheme of multi-coloured logos based on the original concept logo. On 2 February 2014, the channel's branding was refreshed with a new, 3D glossy logo with multi-coloured gradient variants. Following the network-wide rebrand on 26 November 2015, the channel was renamed 9Go! with the famous "nine dots" from Nine's logo integrated into then-current logo, but with the O in lowercase.

• Wiki English 
  Original concept logo
•  
  9 August 2009 – 1 February 2014
•  
  2 February 2014 – 25 November 2015
•  
  26 November 2015 – present

Identity history

• 9 August 2009 – 1 February 2014: Good to GO! (first era) (accompanied in promotional trailers by "Go!'" by Noise International feat. Sharon Muscat)
• Christmas slogan (since 2009): GO! HO! HO!
• 2010–2012: Let's GO! (accompanied in promotional trailers by "Hello'" by The Potbelleez)
• 2 February 2014 – 25 November 2015: GO! For It!
• 26 November 2015 – present: Good to Go! (second era)