Kol
KOL（英文：influencer），係指互聯網上特別有影響力嘅人，多數透過Youtube、Facebook、Instagram呢類網上社交平台開戶口，定期貼特定主題嘅內容，逐漸累積大量網民訂閱同關注。有啲涉及消費類商品嘅KOL，會吸引到商家搵佢哋合作賣廣告。
KOL 係英文 key opinion leader 嘅簡寫（喺英文亦都簡寫做 KOL），直譯做關鍵意見領袖，喺英文本來係公關業界行話，同互聯網本來冇直接關係，粵語應該係由爾度借入來，但係亦都因為係行話所以一般講英文嘅人唔識爾個字，而今一般用嘅亦都唔係爾個字。
參考資料
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