Promotion: Specific effort to promote a product or service
Promotion means spreading information about an product, service or issue.
Promotional activity generally involves a company spreading knowledge about its brand, products, or service to generate demand, build a following, raise awareness, or build loyalty. Many of these activities taking place simultaneously, and including channels such as: Social Media, Direct Mail, Print, and Television.
Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:
- Publicity and public relations
- Advertising
Promotion for marketing includes additionally:
- Personal selling
- Non-personal selling
- Sales promotion
- Tradeshows
- Direct selling
- Refer a friend
- Loyalty bonus
- Product placement
- For example, arranging that a product is used on a television programme or in a movie so that the viewer can see the brand name or symbol or logo.
Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.
References
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