For information on the Flemish painter, see Anton Mauve.
Mauve (pronounce to rhyme with "Jove" and "stove") is a pale purplecolour. It is similar to lavender and lilac. The name comes from French form of malva meaning the "mallow" flower.
Another name for this color is mallow.
The first recorded use of mallow as a colour name in English was in 1611.
In 1856, an eighteen year old Chemist William Henry Perkin was trying to make artificial quinine. An unexpected residue caught his eye. It turned out to be the first aniline dye, mauveine.
Mauve became very popular in the 1890s. This decade was sometimes referred to as the Mauve Decade, because William Henry Perkin's aniline dye allowed the widespread use of that colour in fashion.
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