Techniques D'avant Garde

The name 'TAG' is an acronym of Techniques d'Avant Garde. The company generates revenue through its various subsidiaries that offer products and services in the business aviation, motorsports, hospitality, consumer products and real estate industries.

TAG Group (Holdings) S.A.

Wiki English
Company type	Private
Industry	Aviation, Motorsports, Hospitality
Founded	1977 (1977)
Founder	Akram Ojjeh
Headquarters	Luxembourg City , Luxembourg
Area served	Worldwide
Footnotes / references

TAG was formed in 1977 by Akram Ojjeh and was, until his death, led by Chief Executive Officer Mansour Ojjeh, the son of the founder.

In 1985, TAG Group (Holdings) S.A. purchased Swiss watchmaker Heuer. TAG Group combined the TAG and Heuer brands to create the TAG Heuer brand and also gave its newly acquired watchmaking subsidiary the combined TAG Heuer name. Under TAG Group's ownership, TAG Heuer modernised its product line and significantly increased worldwide sales. LVMH purchased the TAG Heuer subsidiary in 1999 for US$740 million. TAG Group is now primarily a holding company for Ojjeh's shareholdings in TAG Aviation and McLaren Group.

Aviation

 

 

 

TAG Aeronautics was the distributor of Bombardier aircraft in the Middle East until January 2016. TAG Aviation SA is the Dealer for the HondaJet business aircraft in Northern Europe.

Based in Geneva, Switzerland, TAG Aviation is a provider of business aviation services, aircraft management, aircraft charter, maintenance, sales and acquisitions. TAG Aviation USA, Inc is the American aviation management company located in San Francisco. TAG is a broker for and part owner of the AMI Jet Charter company in San Francisco that holds the FAA air carrier certificate to operate in the US. In late 2007 AMI Jet Charter's air carrier certificate was revoked by the FAA due to alleged operational control violations. However, there is ongoing speculation the FAA had other motives other than operational control.^{[citation needed]} The company now operates solely as a broker of aircraft. In August 2016, TAG Aviation signed a partnership with Stratajet to offer its customers TAG's fixed base operator (FBO) services as part of their booking options.

TAG Farnborough Airport Ltd. is a subsidiary of TAG Aviation which owns the freehold on Farnborough Airport southwest of London in the United Kingdom. The freehold was bought from the UK MOD Ministry of Defence in 2007 following the previous 99 lease agreement signed in 1999. In 2018, the CAA's decision to grant TAG's application for large controlled zones in a large swathe of airspace near Farnborough was to be investigated by the All-Party Parliamentary Group (APPG) on General Aviation.

Motorsport

TAG sponsored Formula One team Williams during the early 1980s, covering the period when team drivers Alan Jones and Keke Rosberg won the 1980 and 1982 World Championships respectively. During the 1983 season, Mansour Ojjeh had a meeting with McLaren team boss Ron Dennis, who offered Ojjeh the chance of not just a sponsorship deal but having part ownership of McLaren. Ojjeh agreed and the McLaren relationship continues to this day, with the TAG Group currently owning 14% of McLaren Group. Consequently TAG also has stakes in McLaren Group's subsidiaries. McLaren's most famous companies include McLaren Racing and McLaren Automotive.

Formula One engine results

(key) (results in bold indicate pole position; results in italics indicate fastest lap)

Year	Entrant	Chassis	Engine	Tyres	Drivers	1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	Points	WCC
1983	Marlboro McLaren International	McLaren MP4/1E	TAG (Porsche) TTE PO1 1.5 V6 t	M		BRA	USW	FRA	SMR	MON	BEL	DET	CAN	GBR	GER	AUT	NED	ITA	EUR	RSA		0	NC
					Niki Lauda												Ret	Ret	Ret	11†
					John Watson													Ret	Ret	DSQ
1984	Marlboro McLaren International	McLaren MP4/2	TAG (Porsche) TTE PO1 1.5 V6 t	M		BRA	RSA	BEL	SMR	FRA	MON	CAN	DET	DAL	GBR	GER	AUT	NED	ITA	EUR	POR	143.5	1st
					Niki Lauda	Ret	1	Ret	Ret	1	Ret	2	Ret	Ret	1	2	1	2	1	4	2
					Alain Prost	1	2	Ret	1	7	1‡	3	4	Ret	Ret	1	Ret	1	Ret	1	1
1985	Marlboro McLaren International	McLaren MP4/2B	TAG (Porsche) TTE PO1 1.5 V6 t	G		BRA	POR	SMR	MON	CAN	DET	FRA	GBR	GER	AUT	NED	ITA	BEL	EUR	RSA	AUS	90	1st
					Niki Lauda	Ret	Ret	4	Ret	Ret	Ret	Ret	Ret	5	Ret	1	Ret	DNS		Ret	Ret
					John Watson														7
					Alain Prost	1	Ret	DSQ	1	3	Ret	3	1	2	1	2	1	3	4	3	Ret
1986	Marlboro McLaren International	McLaren MP4/2C	TAG (Porsche) TTE PO1 1.5 V6 t	G		BRA	ESP	SMR	MON	BEL	CAN	DET	FRA	GBR	GER	HUN	AUT	ITA	POR	MEX	AUS	96	2nd
					Alain Prost	Ret	3	1	1	6	2	3	2	3	6†	Ret	1	DSQ	2	2	1
					Keke Rosberg	Ret	4	5†	2	Ret	4	Ret	4	Ret	5†	Ret	9†	4	Ret	Ret	Ret
1987	Marlboro McLaren International	McLaren MP4/3	TAG (Porsche) TTE PO1 1.5 V6 t	G		BRA	SMR	BEL	MON	DET	FRA	GBR	GER	HUN	AUT	ITA	POR	ESP	MEX	JPN	AUS	76	2nd
					Alain Prost	1	Ret	1	9†	3	3	Ret	7†	3	6	15	1	2	Ret	7	Ret
					Stefan Johansson	3	4	2	Ret	7	8	Ret	2	Ret	7	6	5	3	Ret	3	Ret

Notes

• ^† – Driver did not finish the Grand Prix, but was classified as he completed over 90% of the race distance.
• ^‡ – Half points awarded as less than 75% of the race distance was completed.

Other

Other areas of business include advanced technology, real estate and consumer products.^{[citation needed]}