Tata Prima

It was first introduced in 2008 as the company's 'global' truck. Tata Prima was the winner of the 'Commercial Vehicle of the Year' at the Apollo Commercial Vehicles Awards, 2010 and 2012. The 'HCV (Cargo) Truck of the Year, 2010' and the 'HCV (Rigid) Truck of the Year, 2012'. First truck range with Common rail engine, Automatic transmission, World-class cabin with HVAC, Air suspension driver seats, Data logger for performance tracking. The trucks have a combined loading capacity of 55 tonnes, ideal for heavy-duty shipment. The interior of the Prima is equipped with modern features like GPS, air conditioning, 4-way adjustable driver and co-driver seats, ADAS features like lane departure warning, driver eye monitoring system etc.

Tata Prima
Overview
Manufacturer	Tata Commercial Vehicle
Also called	Tata Prima Tata Daewoo Prima (South Korea) Daewoo Maximus (South Africa)
Production	2008–present 2009~2021~ (South Korea)
Assembly	India: Jamshedpur, Jharkhand (Tata Motors)
Body and chassis
Class	Heavy truck
Body style	COE Day cab Sleeper cab Globetrotter High cab
Chronology
Successor	Tata Daewoo Maxen

The first in line of the Prima trucks is the Prima 4028S tractor with a 266PS Cummins ISBE engine bearing a 9 speed ZF transmission. Korean domestic market variants of the Tata Prima are equipped with either HD Hyundai Infracore made engines (older models), or newer Cummins ISMe 440 Euro 5 engines, or IVECO FPT Cursor 11 480 Euro 6 compliant engines. The tractor is available in Saudi Arabia with 380hp with 44 ton capacity and 4×2 configuration, The tractor also has ABS and dedicated axles along with a trailer to aid in heavy goods transportation. Besides focusing on the mechanics, the tractor also focuses on driver comfort which include an air-conditioned cabin with reclining seats, arm rest and an adjustable steering wheel. Global Positioning System (GPS) is a standard feature. It has some of the features like dual-clutch which are not present in some of the trucks in its price range. There are ten major variants in the Prima range which include trucks, tractors and special application vehicles.

Korean version was facelifted in 2017. In February 2020, BS-6 version of tata prima was introduced by tata motors at Asia's largest motor show. It is equipped with the Cummins ISBE6.7 which has 250 and 300 hp variant. And it replaced by new Tata Daewoo Maxen range in 2022.

In 2022 Tata launched a facelift for their prima tractor with ADAS (Advanced driver-assistance system) which became the first Indian truck to have it, this included lane departure warning, forward collision warning and more. The cabin was also updated with fatigue monitoring system. On the exterior, the edges of the cabin were squared off compared to the older version.

It also raced in the Buddh International Circuit. It is also counted as a racing vehicle in the eyes of FIA.