Static Media
7Hops.com Inc., doing business as Static Media, is an American internet company established in 2012 based in Indianapolis.
It operates ZergNet, a content recommendation business that promotes paid content across their network of brands.
Wiki English | |
| Company type | Private |
|---|---|
| Industry | Internet |
| Founded | 2012 |
| Headquarters | , United States |
Key people | |
| Products | Contextual advertising |
| Brands |
|
| Website | www |
ZergNet
Established around 2011, ZergNet has been compared to Outbrain, Adblade, Taboola and similar companies, and the fact that the site itself has become popular with some end users invited a comparison to BuzzFeed. Zergnet aims to distinguish itself from its competitors by focusing on high quality, less spammy offerings.
The company's investors include Mark Cuban and Greycroft Partners.
Owned or associated websites
Static Media owns and promotes entertainment websites:
- Looper – film, television, and video game news and reviews
- Nicki Swift – celebrity gossip
- Mashed – food discussion
- The List – women's lifestyle
- /Film – film news and reviews
- Foodie – food news and cooking tips
- Food Republic – food news, recipes, tips, and reviews
- Explore – travel news and tips
- Glam – beauty, fashion, wellness, and women's lifestyle
- Grunge – history, entertainment, science, and sports
- Health Digest – health news
- House Digest – home improvement, decor, DIY, and tips
- SlashGear – personal technology and digital lifestyle trends
- Tasting Table – food and recipes
- SVG – video game news and discussion
- Women.com – women's lifestyle
- Wrestling Inc – pro wrestling and combat sports
- Money Digest – finance
- Outdoor Guide – outdoor living guides
- Chowhound – food history, recipes, and cooking tips
- Islands – travel news and tips
Company history
As of July 2023,[update] all of Static Media's brands had over 170 million site visitors per month, with an additional 20 million subscribers on YouTube, 15 million followers on Facebook, and 8 million subscribers on Snapchat. The majority of those siteviews come from its film sites, Looper and /Film, which have a combined 54 million site visitors a month. Both sites' critics' reviews also appear on Rotten Tomatoes.
Looper was the first site acquired by Static Media, in 2015. Mashed, Nicki Swift, Grunge, and The List are original Static Media brands, and all four launched in 2016. Nicki Swift's name is an in-joke from editors, who simply took the names of two trending celebrities at the time — Nicki Minaj and Taylor Swift — and combined them. The next site Static Media added was SVG, an original brand, in 2017. The brand's game reviews are featured on Open Review.
SlashGear was launched in 2005 and was acquired by Static Media sometime after the company's debut in 2015.
Health Digest is a Static Media original site, and it debuted in the third quarter of 2020. Alongside general health reporting, many of the brand's early articles covered the COVID-19 pandemic.
Tasting Table was launched in 2008 and was acquired by Static Media in 2021, as well as /Film, which began in 2005. House Digest is one of the site's newer homegrown brands, launching as a Static original site in 2021.
Wrestling Inc. is the second-oldest of Static Media's branded sites — it was founded in 1996. Wrestling Inc. and Glam, the latter of which was founded in 2003, were both acquired in 2022 by Static Media. The Daily Meal, a pun on the name of British tabloid the Daily Mail, launched in 2008 but was also acquired by Static in 2022.
Explore, a travel-focused brand, launched as a Static Media original site in November 2022.
Women.com is the oldest brand that Static Media owns, having been founded in 1995, but it wasn't acquired by Static until early 2023. Also acquired in 2023 is Food Republic, another food vertical for the company, which was founded in 2010 but launched in 2011.
In September 2023, Static Media launched another food site, Foodie, bringing its total food brands to four.
On October 3, 2023, Static Media launched its first financial journalism site, Money Digest.
Static Media continued launching and acquiring brands in 2023. On October 26, 2023, the company launched its second homegrown travel and outdoors brand, titled Outdoor Guide and focused on outdoor living, including camping, gear, travel, and wildlife. The company followed up the launch of Outdoor Guide days later with the relaunch of Chowhound in early November 2023. The site was originally founded in 1997 by writer Jim Leff and Bob Okumura. Leff and Okumura left the site some time prior to the Static Media acquisition, and the company moved team members from its other food brands to Chowhound to oversee the relaunch. Chowhound marks the company's fifth food brand.
In early 2024, the company launched its third travel and outdoor brand, titled Islands and more focused on exotic destinations, cruises, and travel than Outdoor Guide. The site was originally launched in 2006 and continued operating through the pandemic, growing to even house special Islands-brand "All-Inclusive Awards" for resorts. These annual awards ran in 2019 and 2020 and recognized resorts that had the best food, bar, rooms, pool, overwater bungalow, spa, butler service, and amenities, among other categories. The award system was not brought back in 2021, and it has not returned to the brand under Static Media's purview, either.
Novacap partnership
On April 4, 2023, Novacap Management Inc. announced that it had partnered with Static Media. Pascal Tremblay, president and CEO of Novacap, stated, "We are excited to partner with the Static Media team and become a true value-add partner for the company. Their impressive track record of digital media innovation and scale is a testament to their dedication and expertise in the space. With our shared vision and resources, we look forward to further accelerating Static Media's growth and expanding its market leadership." Novacap is a North American private equity firm founded in 1981. While the firm has invested in over 100 companies, primarily in financial services and technology, media, and communications, Static Media appears to be the first major digital media partnership Novacap has engaged in. The purpose of the partnership for Novacap is to allow the firm to branch out into content creation.
While it is unclear how this has affected the company, Static Media launched or acquired three brands the same year the partnership was announced — Women.com, Foodie, and Money Digest — the most growth of any year since 2016, the year Static Media acquired or launched four of its flagship sites. The company grew at a rapid rate after the partnership with Novacap began, with Static either launching or acquiring seven sites — Women.com, Food Republic, Foodie, Money Digest, Outdoor Guide, Chowhound, and Islands — in under one year.
See also
References
External links
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