Populus Ltd
Populus is a market research company in the United Kingdom formed in 2003.
Populus co-founded the British Polling Council in 2004 and regularly publishes opinion polls on voting intention and as well as other political and commercial issues. It is also a member of the Market Research Society.
Populus conduct telephone research using random digit dialing.
In 2020 Populus became part of Yonder Consulting.
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