Maddela

According to the 2020 census, it has a population of 40,943 people.

Maddela Pinappagan
Municipality
Municipality of Maddela
Aerial view of Maddela
Flag Seal
Map of Quirino with Maddela highlighted
OpenStreetMap
Maddela Location within the Philippines
Coordinates: 16°20′28″N 121°41′00″E / 16.3411°N 121.6833°E / 16.3411; 121.6833
Country	Philippines
Region	Cagayan Valley
Province	Quirino
District	Lone district
Barangays	32 (see Barangays)
Government
• Type	Sangguniang Bayan
• Mayor	Florante T. Ruiz
• Vice Mayor	Rimel C. Tolentino
• Representative	Junie E. Cua
• Municipal Council	Members Junard N. Rmaos Prescy D. Albano Renato M. Ylanan Jr. Carlos C. Naboye Melchor C. Sad-en Kreizer Jhun S. Hidalgo Mariano B. Gadingan Jr. Orlando L. Salvador Jr.
• Electorate	25,180 voters (2022)
Area
• Total	918.57 km2 (354.66 sq mi)
Elevation	203 m (666 ft)
Highest elevation	639 m (2,096 ft)
Lowest elevation	133 m (436 ft)
Population  (2020 census)
• Total	40,943
• Density	45/km2 (120/sq mi)
• Households	9,893
Economy
• Income class	1st municipal income class
• Poverty incidence	9.25 % (2018)
• Revenue	₱ 331.4 million (2020)
• Assets	₱ 545.2 million (2020)
• Expenditure	₱ 256.8 million (2020)
• Liabilities	₱ 131.9 million (2020)
Service provider
• Electricity	Quirino Electric Cooperative (QUIRELCO)
Time zone	UTC+8 (PST)
ZIP code	3404
PSGC	025704000
IDD : area code	+63 (0)78
Native languages	Ilocano Bugkalot Arta Tagalog
Website	maddela-quirino.gov.ph

Maddela is the commercial hub of the province. It is between the provinces of Isabela and Aurora. Maddela is 32 kilometres (20 mi) from Cabarroguis and 348 kilometres (216 mi) from Manila.

Before the advent of migration and urban development planning, Maddela was inhabited by native tribes who resided within the Sierra Madre Mountains and the hinterlands of the Mamparang Ranges. The predominant tribes were the Ilongots (or Bugcalots) and the Dumagats, each with distinct cultures and lifestyles.

The Ilongots occupied the western upland territory, extending upstream along the Cagayan River to Dupax, Nueva Vizcaya. They lived in organized villages with simple governments. In contrast, the Dumagats inhabited the eastern portion of the Cagayan River, living a nomadic lifestyle in makeshift huts made of forest leaves and subsisting on hunting and root crops.

In 1919, a group of 20 Ilocanos led by Forester Vicente Velasco settled along the Cagayan River, gradually expanding into the Pinappagan valley, now Maddela. The Ilocanos, known for their enterprising spirit, cultivated crops such as rice, tobacco, corn, and peanuts, and established friendly relations with the native tribes.

The period between 1922 and 1925 marked the beginning of permanent settlement, with Lt. Quintin Alcantara initiating the construction of a road connecting Pinappagan and Panang. Pinappagan was designated a municipal district attached to Bagabag, Nueva Vizcaya, with Eusebio Martin appointed as its first President. During the Japanese occupation, Marcos Pimentel and Fernando Castillo alternately served as municipal district mayors. In 1950, Pinappagan was renamed Maddela and became a regular town, with Jose Ancheta as its first mayor.

Over the years, Maddela expanded its territory and governance structure, with Dionisio Sarandi elected as mayor in the first regular local elections in 1956. During Sarandi's term, several new barrios were created, leading to agricultural expansion and increased commerce and trade with neighboring towns in Isabela.

Today, Maddela comprises a total of 32 barangays, reflecting its growth and development over the decades.

Barangays

Maddela is politically subdivided into 32 barangays. Each barangay consists of puroks and some have sitios.

Climate

Local government

Maddela, belonging to the lone congressional district of the province of Quirino, is governed by a mayor designated as its local chief executive and by a municipal council as its legislative body in accordance with the Local Government Code. The mayor, vice mayor, and the councilors are elected directly by the people through an election which is being held every three years.

Elected officials

The Schools Division of Quirino governs the town's public education system. The division office is a field office of the DepEd in Cagayan Valley region. The office governs the public and private elementary and public and private high schools throughout the municipality.

The famous Governors Rapid can be found in Maddela, in the Barangay of Divisoria Sur. It gained fame and attracted tourists after it was featured on Rated K of ABS-CBN along with the Siitan Nature Park in Nagtipunan, one of the Municipalities of Quirino Province.^{[citation needed]}

Maddela is also known for its festival, the Panagsasalog. It is an Ilocano term for "farmers on their way to farm". The Panagsasalog Festival is celebrated annually on July 10–12. The festival is also celebrated with the Search for Mutya ng Maddela along with some contests. On the last day, there is a parade of the reigning pageant winners, municipal officials, and barangay officials and with the drum and lyre corps of the near elementary and high schools.^{[citation needed]}

• 101.7 MHz DZVJ Radyo Natin Maddela
• 103.3 MHz DWQP Radyo Quirino