The MEDIA sub-programme of Creative Europe or simply Creative Europe MEDIA (formerly The MEDIA Programme of the European Union) is designed to support the European film and audiovisual industries.
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Wiki English | |
Formerly | MEDIA Programme of the European Union (1990-2013) |
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Company type | Incentive |
Creative Europe Media (2013-present) | |
Industry | Film |
Founded | 1990 |
Headquarters | City of Brussels, Belgium |
Parent | European Union (1990-2013) Creative Europe (2013-present) |
MEDIA is an abbreviation from French: Mesures pour Encourager le Développement de L'Industrie Audiovisuelle - "measures to support the development of the audiovisual industries. The MEDIA programme used to be jointly run by the European Commission Directorate-General for Education and Culture (DG EAC) and the Education, Audiovisual & Culture Executive Agency (EACEA Unit P8), which was in charge of the operational management of the MEDIA programme. Since 2014, it is run by the European Commission Directorate-General for Communications Networks, Content and Technology (CONNECT).
The MEDIA strand within the Creative Europe programme serves as a support system for the advancement of European film and audiovisual industries. Its primary objectives encompass the development, distribution, and promotion of European creative works, with a keen awareness of the contemporary digital landscape.
A core aspect of its mission involves active engagement with audiences of all demographics, with a particular emphasis on reaching and resonating with younger generations.
In a significant evolution, the 2021-2027 period saw the inception of the new Creative Europe programme, coinciding with MEDIA's 30th anniversary. To enhance adaptability and foster synergies across the audiovisual value chain, the programme's priorities are now structured around four distinct clusters.
The MEDIA strand of the Creative Europe programme is dedicated to several key focal points:
These objectives translate into supporting actions categorized into four thematic clusters:
This article uses material from the Wikipedia English article MEDIA sub-programme of Creative Europe, which is released under the Creative Commons Attribution-ShareAlike 3.0 license ("CC BY-SA 3.0"); additional terms may apply (view authors). Content is available under CC BY-SA 4.0 unless otherwise noted. Images, videos and audio are available under their respective licenses.
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