Eat Bulaga! (transl. eat surprise!; stylized as Eat...
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Bulaga!) is a Philippine television noontime variety show currently broadcast on TV5 and simulcast on RPTV. Originally hosted by Tito Sotto, Vic Sotto, and Joey de Leon, collectively known as TVJ, with Chiqui Hollmann and Richie D'Horsie, the show premiered on July 30, 1979, at Radio Philippines Network.
Eat Bulaga! | |
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Genre | Variety show |
Written by |
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Directed by |
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Presented by | |
Narrated by |
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Theme music composer | Vic Sotto |
Opening theme |
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Country of origin | Philippines |
Original language | Tagalog |
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Producers |
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Camera setup | Multiple-camera setup |
Running time | 150–180 minutes |
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Original release | |
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Release | July 30, 1979 present | –
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It is the longest-running noontime variety show in the Philippines. Eat Bulaga! is currently produced by TVJ Productions, Inc. and led by the Sotto brothers and De Leon with their co-hosts, Allan K., Jose Manalo, Wally Bayola, Paolo Ballesteros, Ryan Agoncillo, Ryzza Mae Dizon, Maine Mendoza, Miles Ocampo, Carren Eistrup, and Atasha Muhlach, collectively known as “Legit Dabarkads".
On January 5, 2024, the Marikina RTC Branch 273 issued a permanent injunction to prevent TAPE Inc. from using Eat Bulaga! on GMA Network, and prior to the court's decision, the Intellectual Property Office of the Philippines cancelled TAPE's EB trademark renewal and credited TVJ as the rightful owner of Eat Bulaga! on December 5, 2023.
Production Specialists, Inc., a company owned by Romeo Jalosjos Sr., came up with an idea of creating a noontime show for Radio Philippines Network. Antonio Tuviera pitched that Tito Sotto, Vic Sotto and Joey de Leon, collectively known as TVJ, would be the "perfect" hosts for the show. At a meeting at the InterContinental Manila, Tuviera made an offer to them which was accepted. De Leon coined the term "Eat Bulaga" as the title of the show and owns its copyright.
Eat Bulaga! premiered on July 30, 1979, with its pilot episode filmed at the RPN Live Studio 1 in Broadcast City, Quezon City. Chiqui Hollmann and Richie D'Horsie also served as the original hosts. The theme song was composed by Vic Sotto with Vincent Dy Buncio and Pancho Oppus and musically arranged by Homer Flores. During the show's first few months, it was in the brink of cancellation due to stiff competition and lack of advertisers, despite having their advertising rates reduced to ₱750 (equivalent to ₱25,497 in 2021) and the hosts' lack of salary for over a year.
De Leon said that he and the Sotto brothers did not sign a contract with the show, when they were offered to become hosts. Vic Sotto said that he accepted the offer and would stop, once he had money to buy a personal vehicle. De Leon also said that the show was supposed to be a short-term employment. After two years, the trio decided to stay with the show. The show gained top-rating status in 1980 with the segment "Mr. Macho". Production Specialists Inc. went bankrupt and dissolved sometime in July 1980 and the production of the show were handed over to TAPE, Inc. on July 7, 1981. In 1982, Coney Reyes joined the show as the newest host.
In the immediate aftermath of the People Power Revolution, the show went off the air from February 27 to March 1, 1986, due to the transmitter of RPN being disabled by reformist soldiers. In 1987, Aiza Seguerra joined the show after Little Miss Philippines. Eat Bulaga! left the Broadcast City complex on December 2, 1987, and transferred to Celebrity Sports Plaza in Quezon City the next day owing to RPN being beset by periodical change of management. The compounded situation led to Tony Tuviera's decision to start negotiations with then-fledgling ABS-CBN to eventually transfer the show.
Eat... Bulaga! moved to ABS-CBN under a co-production agreement due to problems brought about by the sequestration of RPN. On February 18, 1989, the show premiered on its new home with a TV special titled Eat... Bulaga!: Moving On, staged at the Araneta Coliseum. Upon its transfer to ABS-CBN, the show utilized Studio 1 at the ABS-CBN Broadcasting Center as its main venue while Studio 2 served as an additional facility during special occasions.
The show's tenth anniversary was held on September 23, 1989, at the Araneta Coliseum. In 1991, Ruby Rodriguez and Rio Diaz became regular co-hosts.
In 1994, ABS-CBN attempted to purchase the broadcast rights to the show from TAPE Inc., but Antonio Tuviera and Malou Choa-Fagar rejected the offer, leading the network to give Eat... Bulaga! an ultimatum to leave by January 1995.[citation needed] ABS-CBN retook the timeslot with their own program 'Sang Linggo nAPO Sila on February 4, 1995.
In late 1994, the show moved out of ABS-CBN Studio 1 and relocated to Celebrity Sports Plaza in preparation for its transfer. The move became official through a contract signing between TAPE Inc. and GMA officials that was held at the Makati Shangri-La, Manila on January 19, 1995. The show premiered on GMA Network on January 28, 1995, with a TV special titled Eat... Bulaga!: The Moving!.
Toni Rose Gayda, Allan K., Samantha Lopez, and Francis Magalona became hosts in 1995, and Anjo Yllana followed suit in 1998. By 2000, Eat Bulaga! was the first noontime variety program to award millions of prizes through its Laban o Bawi segment, gaining instant popularity among viewers. On the other hand, Wally Bayola joined the show but was initially cast as an off-screen jester host who entertained the studio audience during commercial breaks and announced introductions for the show's segments. In May 2001, Magalona was removed from the show following his arrest for drug possession, with Janno Gibbs serving as his replacement while Paolo Ballesteros joined the show as co-host for the U-Bet segment, a university student pageant hosted in remote locations with Derek Ramsay and Phoemela Baranda visiting campuses nationwide. In 2002, Magalona returned to the show after his acquittal and rehabilitation, and ratings increased due to the popularity of the SexBomb Dancers and Sige!!! Ano...Kaya Mo?!? Sakmo! segment. In 2003, Jose Manalo became a regular co-host on the show after serving as production assistant and floor director in 1994 and 1999, respectively. The 25th year celebration of the show was aired on November 19, 2004, from Expo Pilipino. It won the Best Entertainment (One-Off/Annual) Special at the Asian Television Award in Singapore on December 1, 2005. The presentation, titled Eat Bulaga! Silver Special, was broadcast on November 27 and 29, 2004.
In 2006, the SexBomb Girls left the show due to a dispute with the producers and they were replaced by the EB Babes. In March 2007, the SexBomb Girls returned until their second departure in 2011, while the EB Babes remained regular performers on the show until 2019. In September 2007, de Leon started an on-screen feud with Willie Revillame, which led to the Hello Pappy scandal.
On March 6, 2009, Vic Sotto announced the death of Francis Magalona, who succumbed to leukemia, during the program. A tribute episode for Magalona was held the following day. Ryan Agoncillo joined the show later in 2009 and the show's 30th anniversary special Tatlong Dekads ng Dabarkads aired. In 2012, Ryzza Mae Dizon joined the show after winning the talent search Little Miss Philippines. In 2014, Lenten drama specials returned after a seven year hiatus and an annual awards ceremony, the Dabarkads Awards, was first held.
In July 2015, the love team AlDub, consisting of Alden Richards and Maine Mendoza, started along with the segment Kalyeserye. The show tripled its Mega Manila and nationwide television ratings and became a daily trending topic on the social media network Twitter worldwide. The show held 10 out of 10 highest-rated episodes in 2015. The show held a benefit concert at the Philippine Arena on October 24, 2015. Dubbed as Tamang Panahon, its hashtag #ALDubEBTamangPanahon reached 41 million tweets, becoming the most used hashtag within 24 hours on Twitter. The segment Kalyeserye concluded on December 17, 2016, with a total of 400 episodes.
On December 8, 2018, the show moved its live studio location to APT Studios in Cainta, Rizal. In March 2020, the admission of a live audience in the studio and production were suspended due to the enhanced community quarantine in Luzon caused by the COVID-19 pandemic. The show resumed its programming on June 8, 2020. In August 2020, Anjo Yllana was permanently laid off from the show, followed by Ruby Rodriguez in May 2021. Maja Salvador joined the show in October 2021 with her own segment, DC 2021: Maja on Stage, followed by Miles Ocampo who joined the show in March 2022, they both starred in the musical-comedy segment, Ang Alamat ng Batang Hamog, with Maine and Ryzza Mae. In February 2023, Carren Eistrup joined the show after winning the reality competition segment Bida Next.
TAPE Inc.'s new management suspended Eat Bulaga's production from May 31 to June 3, 2023, following the announcement of original hosts Tito Sotto, Vic Sotto, and Joey de Leon that they were severing ties with the production company. Fellow hosts of the show — Paolo Ballesteros, Jose Manalo, Maine Mendoza, Ryzza Mae Dizon, Wally Bayola, Ryan Agoncillo and Allan K. — and production members also filed their resignation on the same day. Another host Carren Eistrup also confirmed her resignation on June 8.
The conflict arose over several matters, including the forced retirement of Antonio Tuviera as TAPE Inc.'s top executive, the rebranding plan of Eat Bulaga! that amounted to the replacement of longtime mainstay hosts and top-rated segments, and salary reduction of the entire production team. Romeo Jalosjos Jr., former representative of 1st district of Zamboanga del Norte, took over as TAPE's CEO and President following Tuviera's retirement, while his sister Soraya Jalosjos serves as Vice President of Administration, and their half-brother, incumbent Dapitan City Mayor Seth Frederick Jalosjos, became the company's Chief Financial Officer (CFO).
On June 7, 2023, TVJ and their co-hosts, including Allan K., Jose Manalo, Wally Bayola, Paolo Ballesteros, Ryan Agoncillo, Maine Mendoza, Ryzza Mae Dizon, and Carren Eistrup announced their transfer to TV5 through the newly-formed TVJ Productions, joint ventured with TV5's parent MediaQuest Holdings. On July 1, 2023, their noontime show, E.A.T. officially premiered from Studio 4 of TV5 Media Center in Mandaluyong, amid the ongoing legal case over ownership rights of the Eat Bulaga! trademark against the Jalosjos-owned TAPE. Miles Ocampo later joined the show in July 2023.
From June 5, 2023 to January 5, 2024, TAPE Inc. and GMA Network continued to use Eat Bulaga! as the title of their noontime show with new hosts and segments, pending the decision of the IPOPHL regarding the petition from Tito Sotto, Vic Sotto, and Joey De Leon to cancel TAPE Inc.'s "Eat Bulaga" trademark. The show was hosted by Alexa Miro, Arra San Agustin, Betong Sumaya, Buboy Villar, Cassy Legaspi, Chariz Solomon, Dasuri Choi, Glaiza de Castro, Isko Moreno, Kimpoy Feliciano, Kokoy de Santos, Mavy Legaspi, Michael Sager, Paolo Contis, Winwyn Marquez, and Yasser Marta, with the participation of Music Hero Band and BPop Idols.
In a decision dated December 22, 2023 and issued on January 5, 2024, the Marikina City Regional Trial Court Branch 273 “permanently enjoined” TAPE Inc. and GMA Network from using the "Eat Bulaga" and "EB" trademarks, including logos, on its shows, programs, projects, and promotions for its current programming, as the petition of Tito Sotto, Vic Sotto and Joey de Leon regarding its copyright case for the trademark was granted.
Following the court's decision, TAPE Inc. immediately withdrew the use of Eat Bulaga!, and rebranded its show to Tahanang Pinakamasaya on January 6, 2024. Concurrently, E.A.T. was rebranded as Eat Bulaga!, and also began to simulcast its Saturday episodes on CNN Philippines as part of an agreement with Nine Media Corporation, marking a partial return of the program to its original home, RPN. Following the shutdown of CNN Philippines on January 31, 2024, the broadcast of the show was carried over to the replacement channel RPTV and was extended to weekdays starting on February 1, 2024.
Due to poor viewership and increasing debt, Tahanang Pinakamasaya was cancelled on March 2, 2024, ending TAPE's 29-year run of noontime programs on GMA Network.
Sugod Bahay, Mga Kapatid! is a public service segment primarily hosted by Jose Manalo, Wally Bayola and Paolo Ballesteros collectively known as "JoWaPao", while Ryan Agoncillo, Ryzza Mae Dizon, Maine Mendoza and Miles Ocampo served as substitute hosts. The segment's concept is derived from the show's popular segment "Juan for All, All for Juan: Sugod-Bahay sa Barangay," where hosts provide assistance and prizes to locals.
Gimme 5: Laro ng mga Henyo is a game segment that challenges the knowledge and logical thinking of each pair of contestants, who are tested under time pressure. The segment has a combined concept from the American game show Family Feud and the show's popular segment, Pinoy Henyo. The segment has introduced characters made using artificial intelligence, deepfake technology, and text-to-speech software who serve as hosts and remind the contestants about each round's mechanics.
Peraphy (stylized as PERAPhY) is a game portion that challenges the studio player's thinking strategy. It involves oversized playing cards faced with fruits that consists of 13 cards per fruit (banana, mango, pineapple, and watermelon) numbered 1–13. The goal is to complete a row of cards by correctly guessing whether the next one is Higher (Pataas) or Lower (Pababa) in value, with the initial prize potentially being doubled or cut in half in the final round. It also features the TVJ Singing Queens (Eunice Janine, Anne Ferrer, Jean Drillon, Sammy Rascal, and Khayzy Bueno), who handles the playing cards. The segment shares similarities with the show's original segment, Hi-Lo Todo Panalo, and is based on the American television game show, Card Sharks.
Barangay Bulagaan (also referred to as simply Bulagaan and previously Bulagaan University) is a Saturday edition of the show's long-running and iconic segment, which features the hosts delivering knock-knock jokes and pick-up lines paired with their song of choice. It was originally held in a classroom setting, but now it takes place in an eatery owned by Ryzza Mae Dizon's character, Miss Tapsi.[citation needed]
Dear Eat Bulaga is a public service segment based on the show's original segment, Send in Your Dreams and draws inspiration from the British television series This is Your Life that aims to help individuals in achieving their aspirations by addressing their wishes.[citation needed]
EB Centerstage, a 1980's original segment allowing local singers to showcase their musical talents, was revived in 2024 for solo, duo, bands, or groups to showcase their song covers or compositions.[citation needed]
That's My Boyfriend is a reality dating segment based on the show's original segment, Heart to Get.
A talent search for handsome, confident, and talented young men based on the show's original segment Mr. Pogi, premiered on October 4, 2023 which aims to discover the next heartthrob sensation. On January 20, 2024, Lance Aceron was declared the grand winner.
Babala! 'Wag Kayong Ganuuun... was a segment in which a pair of contestants would carefully evaluate and determine their correct choice among a group of people with unique characteristics, past experiences and extraordinary achievements. The segment raised awareness and fostered empathy, drawing inspiration from the EB segment Bawal Judgmental. The segment, which began on July 3, 2023, and ended on October 18, 2023. It was brought back by TVJ on March 25 to 27, 2024 during the EB Lenten Special.[citation needed]
Eat Bulaga! airs special episodes of Lenten Drama during Holy Week, replacing live broadcasts, which are regularly suspended during the week. The drama specials began airing since 1981 and, like the noontime show itself, it is produced by TAPE, Inc. until 2020, and by TVJ Productions since 2024.
According to AGB Nielsen Philippines' Mega Manila household television ratings, the show had its highest rating on October 24, 2015, with a 50.8% rating during the Tamang Panahon special.
Eat Na Ta! is a half-hour variety show broadcast by GMA Cebu, served as a pre-programming to Eat Bulaga!. The show was hosted by local personalities, among them was a broadcast journalist, Bobby Nalzaro.
The show was originally aired on Super Radyo DYSS 999 kHz as a daily game show before it evolved into a TV variety show.
Internationally, Eat Bulaga! Indonesia premiered on July 16, 2012 on SCTV Indonesia, and later The New Eat Bulaga! Indonesia at ANTV on November 17, 2014. Eat Bulaga! Myanmar was announced on July 30, 2019 as second international franchise, marking Eat Bulaga's 40th anniversary. Production was delayed due to internal armed conflict and the COVID-19 pandemic, but two years later it premiered on Mizzima TV on May 31, 2021.
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